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May 10, 2022 · A post shared by Queen Latifah (@queenlatifah) “You know what they say…Once a COVERGIRL, always a COVERGIRL,” the Grammy winner announced in her caption. “It is such an honor to be back ...
May 9, 2022 · Queen Latifah and CoverGirl are partnering again, 21 years after she was first named a face of the brand. Queen Latifah is back at it! On Monday, the multi-hyphenate star and makeup brand ...
- Jackie Fields
- 3 min
May 9, 2022 · The CEO said bringing back Latifah and Taylor is also meant to send a message about age inclusivity: “You do exist after 40 years old,” Nabi said. CoverGirl’s turnaround has been years in ...
Nov 6, 2019 · Investment bank Jefferies estimated CoverGirl’s retail sales fell by 5% in 2018, to $1.2 billion. In 2019, CoverGirl also experienced shelf-space loss in mass retailers like CVS, which has been bringing in more beauty services and emerging brands. This contributed to a nearly 11% decline in sales for Coty’s consumer beauty division for the ...
Apr 23, 2021 · Now, 30 years later, Taylor is returning as the face of CoverGirl, the brand she signed with when she was 17. She told Harper’s Bazaar, “I love how things come full circle.”. Taylor is one of several iconic models returning to the beauty brands they once represented. Isabella Rossellini also returned as the face of Lancôme after 23 years ...
NEW YORK (March 29, 2022) – COVERGIRL today announced GRAMMY nominated and multiple ACM and CMA Award winning artist Kelsea Ballerini as the brand’s newest COVERGIRL. The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music and is best known for her seven #1 songs at ...
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Nov 28, 2017 · Customers could try on Covergirl products using the YouCam AR Makeup Mirror or take selfies of their final makeup look using the Array, a 3-D portrait studio. “It’s a way for us to try different things and see what sticks and what might be scaleable, and take what consumers thought was most engaging and start putting that through the market,” Shannon Curtin, the senior vp of Coty, told ...
