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      • The brand's new brand identity reflects its ambition while celebrating its past. Along with a dynamic blue, it now welcomes a new brand icon – “the Orbit” – expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model.
      www.socialsamosa.com/industry-updates/decathlon-reveals-new-brand-identity-logo-4348692

      Decathlon reveals new brand identity and logo - SocialSamosa

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  3. www.decathlon-united.media › decathlon-new-identityDecathlon new brand identity and positioning

    Decathlon’s new identity has been in the making for the past two years. Teams have been hard at work to create a brand which truly represents Decathlon for what it is: a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.

  4. www.thedrum.com › news › 2024/03/19Decathlon decoded: inside world’s biggest sports retailer as ...

    Mar 19, 2024 · The new position affirms Decathlon as a maker, not just a retailer, and includes a revitalized version of its iconic blue wordmark and introduces an updated one, dubbed ‘L’Orbit.’

    • Amy Houston

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  6. www.retail-insight-network.com › news › decathlonDecathlon unveils new brand identity and global strategy

    Mar 13, 2024 · The new identity, which the company and its team have been working on since 2022, represents Decathlon as a global multi-specialist sports brand. The new logo includes the company’s wordmark and a new symbol known as the Orbit.

  7. retail-insider.com › retail-insider › 2024French Sports Retailer Decathlon Repositioning with Renovated ...

    Mar 12, 2024 · Decathlon said the new brand identity reflects the brand’s ambition while celebrating its past. “Along with a dynamic blue, it now welcomes a new brand icon – “the Orbit” – expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model,” it said.

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  8. www.creativebloq.com › news › decathlon-rebrandNew Decathlon rebrand feels playful yet familiar - Creative Bloq

    Mar 12, 2024 · Decathlon is the third biggest sports company in the world, and today has announced a rebrand, created by brand consultancy Wolff Olins. The rebrand aims to take Decathlon from a French retailer to a "future-fit" sports brand, and better reflect the range of people the company supports – all sports, all people, all ages and all levels.

  9. www.retail-week.com › sports-and-leisure › decathlonDecathlon presents new brand identity as it revises global ...

    Mar 12, 2024 · Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”. Decathlon’s rebrand sees the adoption of a “dynamic blue” colour scheme for the logo and branding.

  10. www.creativeboom.com › news › decathlon-relaunchesDecathlon relaunches as a global sports brand with focus on ...

    Mar 12, 2024 · Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.'

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