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- The brand's new brand identity reflects its ambition while celebrating its past. Along with a dynamic blue, it now welcomes a new brand icon – “the Orbit” – expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model.
www.socialsamosa.com/industry-updates/decathlon-reveals-new-brand-identity-logo-4348692Decathlon reveals new brand identity and logo - SocialSamosa
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Decathlon’s new identity has been in the making for the past two years. Teams have been hard at work to create a brand which truly represents Decathlon for what it is: a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.
Mar 19, 2024 · The new position affirms Decathlon as a maker, not just a retailer, and includes a revitalized version of its iconic blue wordmark and introduces an updated one, dubbed ‘L’Orbit.’
- Amy Houston
Mar 13, 2024 · The new identity, which the company and its team have been working on since 2022, represents Decathlon as a global multi-specialist sports brand. The new logo includes the company’s wordmark and a new symbol known as the Orbit.
Mar 12, 2024 · Decathlon said the new brand identity reflects the brand’s ambition while celebrating its past. “Along with a dynamic blue, it now welcomes a new brand icon – “the Orbit” – expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model,” it said.
Mar 12, 2024 · Decathlon is the third biggest sports company in the world, and today has announced a rebrand, created by brand consultancy Wolff Olins. The rebrand aims to take Decathlon from a French retailer to a "future-fit" sports brand, and better reflect the range of people the company supports – all sports, all people, all ages and all levels.
Mar 12, 2024 · Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”. Decathlon’s rebrand sees the adoption of a “dynamic blue” colour scheme for the logo and branding.
Mar 12, 2024 · Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.'