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Primary consumer
- Your target market is your product’s primary consumer. Once you know who this is, you can tailor your branding and marketing efforts toward them. A target market can be composed of a broad group, such as married men over 40 in the US, or it can be quite narrow, such as urban, health-conscious, vegetarian women in Texas.
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Dec 7, 2023 · A target market is the specific audience at which your product or service is aimed. These 6 tips will help you define your target market.
- Market Research
Now that you’ve defined your target market, it’s time to...
- Market Research
Jan 15, 2024 · Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. In this guide, we’ll explore what a target market is, how to define one, and why it’s so important. Let’s get started!
- June 12, 1977
- Target Markets vs. Target Audiences
- Think About Who Your Products Or Services Are For
- Look at The Data
- Analyze The Competition
- Look at Target Market Examples
- Home Services and Home Improvement
- Education
- Healthcare: Dentists
- Real Estate
- Professional Services: Legal
So you might be wondering if target markets and target audiencescan be used interchangeably. But they are actually different. A target market is who your products or services are meant for, as we outlined, while a target audience is who you’re trying to reach with your marketing or advertising. Your target audience might be broader than your target...
To identify your target market, you might ask yourself who your products or services are for. This could be a very general group. For example, daycare centers are providing services for parents or caregivers of young children. Vets are providing services for pet owners. This vetis speaking directly to its target market on its website homepage. But ...
Once you have some preliminary ideas about who your target market is, it’s time to back up those assumptions and hypotheses with data. If you have access to customer data through a CRM, you can segment your customers by information like age, zip code, or products purchased. If you don’t have easy access to data about your customers, you can conduct...
The next step in finding your target market is to look at your competition and see who they’re targeting with their products and services. List your top three competitorsand look at their products and services. What needs are they trying to meet with them? You can also look at their overall business like their branding, their locations, and their w...
Why start from scratch when you can look at target market examples to help guide you in identifying the right fit for your business? Target market examples can take some of the work out of it for you by outlining specific consumer groups, their interests, and how they spend their time—both online and offline. Lucky for you, we’re sharing six indust...
Here’s a target market example for businesses in the home services and home improvement industries such as plumbers, HVAC professionals, roofers, landscapers, home cleaning services, and more. Key demographics 1. Age range: 35-65 2. 50% women, 50% men 3. 86% are homeowners 4. Median income of $108,000 What to know about them 1. May be interested in...
Here’s a target market example for those marketing higher education institutions such as colleges and universities. The challenge these organizations and institutions may face is that they need to target both students and their parents. Key demographics 1. Students ages 15-18 2. Parents and older students ages 35-54 3. 53% women, 47% men 4. Median ...
Depending on the specialty, healthcare businesses can target an extremely broad market. Everyone needs some type of healthcare services. Here’s a target market example for a dentist. Key demographics 1. Age range: 25-65 2. 56% women, 44% men 3. 54% have kids 4. Median household income of $91,000 What to know about them 1. Many people in this target...
Real estate businesses are targeting those either buying or selling their homes in a specific area. Here’s a target market example that could work for many residential real estate agencies. Key demographics 1. Age range: 25-64, with a median age of 44 2. 50% women, 50% men 3. 60% are married 4. Median household income of $109,000 What to know about...
Depending on the type of law practiced, your target market will change, so it’s important to be familiar with your ideal customer. Here’s a target market example for general legal businesses. Key demographics 1. Age range: 18-34 and 55+ with a median age of 55 2. 47% women, 53% men 3. 59% are married 4. Median household income of $102,400 What to k...
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Aug 7, 2024 · A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service....
Apr 24, 2023 · A target market is a specific group of potential customers who a business aims to reach with its products or services. This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.
Aug 8, 2022 · A target market is a group of customers for which your products and services are aimed. First defined by an industry (i.e., healthcare, travel, technology, etc.), it represents a specific subset of the broader market the industry covers. It's usually based on factors like behavioral tendencies, geographic location, and demographic characteristics.
