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Mar 17, 2020 · Carphone Warehouse is to close all its 531 standalone stores on 3 April, resulting in 2,900 redundancies. The firm says the move is not related to the coronavirus outbreak, but was because of...
May 13, 2021 · Last year, all remaining standalone Carphone Warehouse stores were closed in what the group said was a response to changing customer habits, although it retained sales areas within Currys...
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News
By Steve McCaskill
published 14 May 2021
Currys rebrand coming in from October 2021
(Image credit: Dixons Carphone)
The Carphone Warehouse name is set to disappear from the high street forever after Dixons Carphone confirmed it will operate under a single brand, Currys, from October 2021.
Currys will also be the name used at a corporate level, replacing the more awkward ‘Dixons Carphone’ moniker that has been in use since the merged entity came into existence back in 2014. The Dixons brand was retired from stores back in 2006.
Since the demise of Phones4U, Carphone Warehouse has been the only major independent mobile phone retailer on the high street. However it has struggled to cope with changing consumer habits. A saturated market and longer refresh cycles are lowering contract renewal rates, making SIM only deals and SIM-free phones more popular, squeezing margins.
The company no longer has agreements with three of the four major operators, believing these contracts to be “unsustainable.” It believes the market is shifting away from lengthy contracts that tie airtime to specific devices and plans to launch a new, flexible mobile proposition later this year.
The rebrand is the latest phase of CEO Alex Baldock’s turnaround programme, which has seen £190 million invested in staff training and employee programmes, new services, and technology that it hopes will allow it to adapt to changing consumer habits.
A new cloud platform ensures a consistent IT environment for staff and customers across multiple channels, while there has also been investment in virtual shopping and repair services. In-store technology has also been revamped as part of a major store upgrade programme.
“Today is a big day for us, as we become one brand – Currys,” declared Baldock. “Above all, we’re doing this for our customers. They’ll see that it’s Currys, the number one, helping them from toasters to tellies, laptops to laundry, fridges to floorcare, mobiles to music. They’ll see it’s Currys’ experts who help them choose, afford and enjoy their tech to the full. It’s Currys which helps them get the most out of the tech they already have, giving it longer life as well as bringing them all the exciting new stuff.
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Mar 17, 2020 · UK phone retailer Carphone Warehouse is closing its 531 standalone stores, its parent company Dixons Carphone announced today. Although the company said 40 percent of the retailer’s employees...
- Jon Porter
Mar 17, 2020 · In a statement, it said the move was due to the change in how customers buy their mobile devices, connectivity and technology. After the standalone stores are closed on 3 April, the company will focus on its 305 Currys PCWorld stores and online.
- Sharon Marris
Apr 21, 2021 · Dixons Carphone has closed all its Carphone Warehouse shops in the Republic of Ireland with immediate effect. It had 69 standalone Carphone Warehouses in the country and 12 in-store...
Mar 17, 2020 · Almost 3,000 people will lose their jobs after smartphone retailer Carphone Warehouse announced that it will close all of its standalone UK stores next month.
