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Write compelling, genuine ad copy. There are certain ad copy best practices that should be taken into account when writing your ads. Namely, you want to show value to a user without coming...
- Contents
- Competitive Ad Copy
- Takeaways
- Goal-Oriented Ad Copy
- Authoritative Ad Copy
- Conversational Ad Copy
- The Use of “Yet”
- Rhyming Ad Copy
- Bragging Ad Copy
- Plain & Simple Ad Copy
Looking for some competitive ad copy inspiration? Search for a branded term in Google and your wish will be fulfilled. For example, here’s what I saw when I typed in “wrike”: 1. A Wrike ad at the top, heavily focused on authority with words like powerful, enterprise-level security, world’s leading, andtrusted. 2. A Smartsheet ad claiming to deliver...
Bid on your own branded terms! Good thing Wrike shows up on top here with its E-A-T and space-taking ad extensions. Learn more about bidding on brand terms here.Differentiate your business. If you create competitive ads, think about what differentiates your product or service from your competitor. In this case, it’s clear that both Smartsheet and monday.co...Competitive copy is cut-throat!Anything is game, even the most blatant.Appeal to pain points.The fourth ad in the pack does this well, with “Are they dropping the ball?” and “No follow through?” although “Start holding your customers accountable” seems like an error o...Let’s move on to Google Ad copy examples for a “strategies” related keyword, which has lower commercial intent. A search for “holiday marketing strategies” reveals a few different approaches you can take here.
Finally, let’s look at some ad copy for a big-ticket, high-stakes commercial intent keyword, like “fraud lawyer.” The ad copy here is about authority, availability, and speed.
This last Google ad copy example helps to capture attention with two tactics: asking a question and using conversational language. SpyFu’s Are You Kidding?conveys that unlimited data, projects, and keywords at half the price is a big deal. Takeaway: Try using a phrase or word that your ideal customers would say out loud or to themself—you could fin...
“Yet” is an excellent word to keep in your ad copy vocabulary. In the example below, Mailchimp offers Advanced, yet easy tools. Takeaway: Use “yet” to communicate the “I want this but without that” preferences of your customers. You can also try similar variations like X without the Y or X, not Y.
This ad copy reads Keep work flowing and games going. So it’s not abundantly clear what is being advertised here, but does this ad not invite a click to find out? Takeaway: Less can be more. The large font, appealing image, and bright CTA button in this ad invite you to click. Plus, the use of rhyming here gives these six words memorable power.
This ad is text-heavy but it works. Instead of saying, “View our success story with California State University,” Unisys writes: It’s not easy to make 400,000 students happy. But that’s what we did for California State University with our cloud solutions. We do cloud really well. Takeaways 1. If you’re going to brag about your business in your ad c...
Creative adsare fun but not always necessary. This ad by LinkedIn is straight to the point and speaks to its intended audience: virtual sellers. Find new ways to connect with your buyers, virtually. Get started. Takeaway: Un-creativity is a copywriting strategy too! Try out plainly stating your value proposition to speak directly to your audience. ...
- Partner & Co-Founder
- Nordicclick Interactive
- The More Informative Your Advertising, the More Persuasive It Will Be. This first principle comes from David Ogilvy, who is widely considered to be the Father of Modern Advertising.
- Scarcity. In his groundbreaking book “Influence” (published in 1984), Dr. Robert Cialdini details his years of research showing that the less available something is, the more likely people will want it.
- First, Take Only What the Intended Audience Will Already Give You. In their classic book, “Positioning,” marketing legends Al Ries and Jack Trout preach that you must understand how your competitor is perceived in the mind of the customer that you’re both trying to earn.
- The People You Address Are Selfish… “As we all are. They care nothing about your interests or profit. They seek service for themselves.” – Claude Hopkins Author of Scientific Advertising, 1923.
- Head of Content Marketing & Partnerships
- Match ad copy with the search term. Keywords play a critical role in Search Ads. If you want your ads to perform well, you have to know what keywords you should target.
- Highlight what makes you unique. If a particular keyword has a high buyer intent or generates tons of qualified traffic, it’s bound to have stiff competition.
- Focus on the outcome. Most businesses have multiple product offerings. For example, you’ll find an ecommerce store with several product lines. A law firm with multiple practices.
- Provide a great call to action. Whatever industry you’re in, you run ads intending to encourage consumers to do a specific task. An excellent way of getting customers to complete this task is by using a powerful call to action (CTA).
- Use keywords that match what people are searching for. One of the key recommendations for writing strong Google Ads copy is to include keywords that mirror the searcher’s query.
- Match the specificity of your potential customers. Every time a person conducts a Google search, their query holds a degree of specificity. It’s important that you reflect their demonstrated intent as best as possible.
- Use assets (formerly “ad extensions”) like wild. Assets (previously called “ad extensions”) are pretty much exactly what they sound like: additional pieces of functionality you can include with your Google ad.
- Leverage dynamic features to customize copy. In addition to assets, there are other features we can use to ensure that our Google Ads are as impressive as possible.
Mar 4, 2021 · Discover expert tips and tricks on how to write flawless Google Ads copy without making your brain melt. Free Google Ads Copy Template!
Jun 30, 2024 · Key Points. Google Ads copy is crucial for the success of advertisements, as it can significantly impact click-through rates and sales. A typical Google ad consists of a headline, description, display URL, and call-to-action, all of which should be carefully crafted to attract and convert users.
Ads
related to: How do you write a good Google Ad copy?See how businesses like Beekman 1802 have earned 400% ROI with Google Ads. Get $1,500 in ad credit when you start with Google Ads and spend $1,500
semrush.com has been visited by 10K+ users in the past month
Friendly interface, live data, 25 billion keywords to track. Try the award-winning & most powerful keyword research tool with a streamlined interface.
mailchimp.com has been visited by 100K+ users in the past month
Create Beautiful, Branded Emails That Make You Look Like a Pro. Sign Up Now. Intuit Mailchimp's Free, Easy-to-Use Email Builder Has The Tools To Grow Your Business.
