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- In 1995, with a $65 million initial investment, he opened the Hard Rock Hotel and Casino in Las Vegas and upended notions about hospitality in the high-stakes city. “It changed the demographic that people directed their marketing campaigns to in Vegas,” says Morton, who once got to introduce the Rolling Stones on the hotel’s stage.
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Our History. Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Hard Rock International began its global expansion in 1982 when Tigrett and Morton agreed to develop their own Hard Rock Cafes in various parts of the globe. Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago and Houston.
Plans for a Hard Rock hotel were announced in 1991, and the resort opened on March 10, 1995, as the world's first rock and roll-themed hotel. The Hard Rock Hotel began as a joint venture between Hard Rock Cafe founder Peter Morton and Harveys .
May 28, 2006 · Peter Morton, a founder of the Hard Rock Cafe chain, agreed this month to sell the Hard Rock Hotel and Casino in Las Vegas for $770 million, but even at that price there were a few things he...
Mar 22, 2009 · 1995: The Rank Group acquires the Hard Rock Cafes for $410 million; Morton retains the Hard Rock Hotel and Casino in Las Vegas
Jun 1, 2011 · In 1995, with a $65 million initial investment, he opened the Hard Rock Hotel and Casino in Las Vegas and upended notions about hospitality in the high-stakes city. “It changed the demographic that people directed their marketing campaigns to in Vegas,” says Morton, who once got to introduce the Rolling Stones on the hotel’s stage.
1995: Morton's company made $26 million profit. 1996: Opened 16th Hard Rock America restaurant. 1996: Sold stake in original Hard Rock Cafe restaurants and rights to the chain for $410 million. Yet, a hotel-casino is exactly what Morton gained when he finally parted with the Hard Rock Cafe restaurants.
Hard Rock Cafe at Universal Studios Orlando. In 1995, Peter Morton spent $80 million to open the Hard Rock Hotel near the Las Vegas Strip in Las Vegas, Nevada. A subsequent $100 million expansion in 1999 nearly doubled the hotel's capacity.
