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Is the BBC responsible for external websites?
Can I add a link to a BBC page from another site?
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Can I link to my website if I don't use the BBC logo?
Can a public service website link to the BBC?
Does BBC World Service link to other news sites?
Mar 31, 2022 · Is it OK to link to the BBC? Yes, it’s ok for you to link to our website URL so long as you don’t use the BBC logo. If you wish to use the BBC logo there’s more information here.
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In order to maintain impartiality, BBC sites which cover matters of controversy or public policy may offer links to external sites which, taken together, represent a reasonable range of views...
The BBC is not responsible for the content of external websites. The inclusion of a link to a third party website, from the BBC's Learning pages, should not be understood as...
- SUMMARY OF MAIN POINTS
- PART 1: LINKS
- PART 2: INBOUND FEEDS AND EMBEDS
- Scope
- Introduction
- Links to external sites
- Editorial justification for linking to external sites
- Links are not acceptable as a form of credit.
- Factual accuracy
- US elections
- Band’s official site
- Sports tournament
- Joint editorial initiative
- Editorial checks
- Removal
- Disclaimers
- Links to sites which do not share BBC editorial values
- Controversial content
- Charities
- Programme Support
- Undue prominence
- Competitions and prizes
- Links from BBC public service to the BBC’s commercial sites
- Links to buy tickets
- Links repeated across the site
- Links selected by third parties for BBC Online
- Automatically generated links
- PART 2: INBOUND FEEDS AND EMBEDS
- Editorial responsibility
- Risk assessment
- Transparency
- Impartiality
- Feedback
- Embeds
All links on the BBC public service site or on the editorial pages of a commercial site must be editorially justifiable When audiences use BBC Online, they need to be confident that our decisions on links and feeds are influenced neither by political or commercial pressures, nor by any personal interests Whenever producers are creating content on...
Scope Introduction Links to external sites Criteria for linking to external sites or other content Factual accuracy Examples of appropriate linking to external sites Editorial checks Removal Disclaimers Links to sites which do not share BBC editorial values Controversial content Charities Programme Support Undue prominence Competitions and prizes L...
Editorial responsibility Risk assessment Transparency Impartiality Feedback Embeds
Linking is the essence of the web. BBC strategy is to turn BBC Online into a window on the web and to double monthly clickthroughs to external sites. This Guidance Note is designed to help you select and manage suitable external links to other sites from BBC Online. It is also designed to help you select and manage suitable inbound feeds and othe...
The BBC’s global reputation is based on its editorial integrity and independence. Our audiences need to be confident that our decisions are influenced neither by political or commercial pressures, nor by any personal interests. We must not undermine these values by any actions which could bring the BBC into disrepute. (See also Editorial Guideli...
Part of the BBC’s role is to act as a Trusted Guide on the web. Whenever producers are creating content on a BBC site, they should actively consider which external websites it may be editorially justifiable to link to.
Producers may wish to offer links to external sites for a number of reasons, including: for further relevant information for further background information or other key source material for useful practical information for further informed comment A link must never be included on the public service site or within the editorial content of a comme...
(See Guidance: Credits and Logos Online and Software Downloads)
We would normally link to sites which are factually accurate and of high quality. However we may link to external sites which give particular views of a person or organisation significant to a current news story. In such cases we may not be able to guarantee their factual accuracy. We should not, however, support the message, information or promoti...
Our online coverage might offer links to the official sites of the two main US political parties, the Republican Party and the Democratic Party. It may be appropriate to add links to specific US newspaper sites and reputable political blogs. Content producers should be aware of the editorial standpoint of any newspaper or blog and aim to offer a re...
A link from content created about a band, for example to the band’s official site, may be a useful way of offering more relevant information. Sometimes, if the home page is unduly promotional, we may wish to consider deep linking direct to the relevant editorial. But we should not normally link directly to the pages of a band’s site whose main purp...
It may be appropriate to link to the sites of the competitors in a tournament, for example, to Premiership football clubs. Links to sponsors’ sites are not normally acceptable and should be treated with great caution. Links from BBC pages covering events to the main pages of the sponsor’s corporate site are not acceptable. In some cases however, fo...
If the BBC is running a joint editorial initiative with a museum which is staging a history exhibition, it will normally be editorially justifiable to link to that museum site. But we should also consider whether there are other exhibition sites which may offer additional useful and relevant information about the same historical period or themes. ...
The producer must check the contents of the site which is signposted before adding a link to a BBC page. The relevant Interactive Executive Editor should review the suitability for retaining these links as appropriate, taking into account the criteria for linking above. Our tiered approach will be based on several factors including user expectati...
Content producers should be able readily to remove a link to a third party site, whenever necessary.
We should do nothing to 'own' or support the message, information or promotions on outside sites. Where we publish a list of links we should add the standard disclaimer to the effect that "the BBC is not responsible for the contents of any other sites listed". If the links are to controversial or challenging material, it may be appropriate to add ...
Context is important in deciding whether a link is appropriate and it is often useful to explain why we are offering the link. In some cases we may offer a link to a site which does not share our editorial values, but which offers a useful insight. For example we might link from a current affairs page to the site of a government-run national news a...
We must be duly impartial. BBC sites which cover a controversial or public policy matter may offer links to external sites which, taken together, represent a reasonable range of views about the subject. We should ensure that when we link to third party sites that we take into account any concerns about potential breaches of the law, for example, d...
Links to charity sites have to be based on sensible editorial criteria. If one charity is in the news, it may be appropriate to establish a link to the site of that charity. But we must take care not to promote one charity above another. If we are giving advice or general information about the subject and wish to refer to a charity and there is a r...
For programme support pages, an external link should be justified by the relevance and value of the material to the programme's viewers and listeners. If we give a link to an outside advice agency from a support page, we should give links to a reasonable range of other relevant agencies as well. Where a consumer programme reviews a product or servi...
The BBC must not unfairly promote any commercial organisations. Therefore great care must be taken when linking to any commercial site to ensure that we do not give the impression that the BBC is unfairly endorsing any commercial product, brand or service. BBC sites with links to commercial sites should normally explain the criteria by which the ...
We should not normally link to the web site of a supplier or manufacturer of a prize in connection with a prize or competition. In very exceptional cases, it might be done if editorially necessary. It should never be done as a condition of donating the prize.
General points: Links or navigation buttons from individual pages on the public service site to the BBC’s commercial sites (e.g. those operated by BBC Worldwide and BBC World News) are acceptable only when clearly editorially justified. We should not be seen to promote the BBC’s commercial sites and we should not link to such sites in preference to...
BBC programmes and sites regularly cover music concerts and tours. Linking policy to sites where users can buy tickets will depend on the nature of the event. If it is a BBC Event (where the BBC is organising the Event and we are offering free or cost recovery tickets), then a direct link to the source of the tickets is likely to be editorially jus...
Where the BBC offers the same selection of external links across a significant section of BBC Online for a specific purpose, for example, to social bookmarking sites, we need to take special care. These sites should be carefully selected according to robust, objective criteria before publication and we should review the selection periodically. Advi...
Sites must be selected in accordance with the Editorial Guidelines and with this Guidance Note. The selection should reflect the needs of a UK-based audience. We should think very carefully before arranging for the links to go live before they have been checked by a BBC person. The person who is editorially responsible for the pages on which the e...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Inbound embeds, for example of a social networking site video player on a BBC page, may be a useful way to display non-BBC content to users of BBC Online. It should be clear to a casual user that the embed part of the page is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are clearly editoriall...
Where it finds a match, we can provide a link directly from our story to the story on the external site. Because we do this comparison very regularly, our stories contain links to the most...
Dec 8, 2017 · Research shows that, compared to other broadcasters, newspapers and online sites, the BBC is seen as by far the most trusted and impartial news provider in the UK [PDF], external.
Copyright © 2024 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
