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Chicago Bears Brand Guidelines: As primary visual identifiers of the Bears, it is important that the marks and colors not be altered in any way. In all Bears communications, from print, digital, broadcast and in all partnership applications that call for additional graphics, the Bears marks should be highly visible and unmistakable.
Chicago is the tertiary mark of the Chicago Bears and is designed to compliment the primary mark and secondary mark. Chicago is the only instance in which a letter can be replaced with a Bears mark. CMYK, RGB, Pantone, one-color, and grayscale variations are available. Minimum Size Chicago can appear in a variety of sizes to accommodate a range
Aug 27, 2023 · Aug 27, 2023. The Chicago Bears, a storied franchise in the National Football League (NFL), have announced a subtle but significant update to their visual identity. The new guidelines highlight the bear head mark as the team’s primary logo, replacing the former wishbone “C.”. While it may seem like a minor alteration, this shift in the ...
Aug 10, 2023 · On Wednesday, the Bears gave a sign about a potentially massive shift. They changed their primary logo designation from the famous orange C to a vintage ferocious orange bear head. With the 2023 ...
- Robert Zeglinski
Sep 1, 2023 · The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines, the Bears now list the mascot head as the team’s primary logo, while the wishbone “C” is listed as a secondary logo. Previously, this was reversed, with the wishbone “C”…
Aug 10, 2023 · On Wednesday, the Bears confirmed that the organization's primary logo has been changed to the mascot head. "The Bear head has been a co-primary mark for many years," the Bears said in a statement. "It is unique to the Chicago Bears brand. This minor change simply provides clarity for retail, media, and other team and league partners to start ...
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However, the team has experimented with some alternative logos since then, including a navy blue bear head introduced in 1963, and a revised orange bear head introduced in 1999. In 2023, the Bears made their primary logo the orange bear head, which was previously their secondary logo since 1999. [6] Despite demoting the "C" to a secondary logo ...
