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Aug 31, 2023 · The Power of Legacy. But let’s not forget, this logo is also a tribute to Sony ‘s roots. The typeface used in the logo comes from the tradition of Japanese brush strokes. You can see it in the flowing lines of the logo. It’s a mark of respect to the company’s origins, and a reminder of the artistic heritage that Sony is built upon.
- 1946 – 1955
- 1955 – 1957
- 1957 – 1961
- 1961 – 1973
- 1962 – 1969
- 1969 – 1973
- 1973 – Today
The company wasn’t always called Sony. In 1946, it was known as Tokyo Tsushin Kogyo, so the letter “T” took a central place in its emblem. The symbol consisted of an inverted isosceles trapezoid and a rhombus located inside a black ring.
In 1955, the Sony brand appeared. Its name was different from the main logo. It was an italic inscription “Sony” placed in a rectangular frame. The elongated letters “S” and “y” gave it a special shade.
In 1958, the Tokyo Tsushin Kogyo group of companies was renamed Sony Corporation. Part of the rebranding was changing the logo. Yasuo Kuroki, a full-time company designer, invented the new version. He removed the quadrangle and left only the inscription “Sony.” To emphasize its importance, he chose a bold font with large serifs.
Norio Ohga, a former company president, criticized the existing logo and suggested improving it. Chief designer Akio Morita agreed and appointed Ohga to his position. Under his leadership, Yasuo Kuroki revised the trademark and made the letters “S” slightly larger than “O,” “N,” and “Y” so that they would not appear small due to the visual effect. ...
The 1962 logo differs from the previous version by having thinner letters: if the font was bold in 1961-1962, the designers now reduced the line width.
In 1969, changes to the emblem were minor. The developers thickened the sides of the letter “O” and the right diagonal stroke of “Y.”
In 1973, the designer created an emblem that satisfied the discerning Norio Ohga. The head felt that it perfectly reflected the company’s corporate image. The use of black on a white background symbolizes integrity and elegance. The font resembles Clarendon with minor modifications. The company tried several times to change the trademark, even hold...
- 7 May 1946
- Sony City, Minato, Tokyo, Japan
- Masaru Ibuka, Akio Morita
- sony.com
1946-1955. The first-ever Sony logo was designed in 1946 and remained the brand’s visual identity for over ten years. It was a circular monochrome badge with a black abstract geometric shape against a white background. This geometric figure was made of an upside-down trapezoid connected to a rhombus at the bottom.
Meaning and History. In 1958, Tokyo Tsushin Kogyo took the name Sony Corporation, a name derived from ‘sonus,’ the Latin word for sound, and ‘sonny,’ a term used to denote a small size or a youthful spirit. This change heralded the company’s entry into the global market, symbolizing its commitment to innovation in the field of audio ...
Feb 27, 2024 · The sleek and modern look of the logo mirrored the technological advancements that Sony was known for, creating a cohesive brand identity that resonated with consumers worldwide. The incorporation of vibrant colors and dynamic typography reflected Sony’s innovative spirit and forward-thinking approach. The Future of Sony’s Logo
Jan 27, 2024 · Sony’s logo serves as a visual representation of the company’s values and reputation. It symbolizes their commitment to innovation, quality, and global impact. Understanding the history and evolution of the Sony logo provides valuable insights into the brand’s journey and its ability to stay relevant in a rapidly changing market.
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Jun 24, 2022 · Sony’s new Motion Logo is the product of an unprecedented branding effort, one where creators from inside and outside the Sony Group will continue to collaborate to forge designs and harmonize the results to Sony Group companies’ array of video content via infinite variations on a central theme. In this story, the people behind the development project reveal how the Motion Logo came to be.
