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- In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital (later changed to Currys Digital).
en.wikipedia.org/wiki/Currys
The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World, Team Knowhow and Carphone Warehouse brands. [18] In June 2023, Frasers Group acquired a stake in Currys, which would increase during the year.
May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021. The move makes things easier for customers who can now interact with one brand when choosing, affording and enjoying amazing technology.
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [7] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. [8]
May 13, 2021 · Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by FutureBrand and relaunched website.
Our Brands. In October 2021, our legacy UK brands Carphone Warehouse, Team Knowhow, Currys PC World and Dixons Carphone brands were consolidated into one UK brand, Currys. Today we have 2 core brands across 6 countries in Europe: learn more about Our Brands.
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Dixons Carphone PLC becomes Currys PLC, with all previous consumer brands becoming one UK brand, “Currys”. Nordic and Greek businesses continue to trade under the Elkjøp and Kotsovolos banners.
