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    • Animation
    • Spatial Dimensions
    • AR and VR

    Animated logos are nothing new. Seen in the film and TV world for more than 50 years, logo idents combined brand, entertainment and technology to distinguish companies. Today we see animated logos on web and app start-up pages all the time and they have shaped our expectations of what moving logos can do for a brand. Think of Google, Airbnb, Spotif...

    The extension of logos into three dimensions (3D) is still relatively rare in the digital space, but when done well, it can improve expression far beyond what is possible in 2D. Two great examples are the Freeviewand IBM Watson logos, which both take full advantage of the potential of 3D. Designed by DixonBaxi, Freeview’s logowas transformed as par...

    Beyond 3D and interactive logos on web and apps, AR and VR platforms introduce the possibility of working in four dimensions (4D), extending the potential of identities for multi-platform brands. The possibility to physically interact with a logo as it were a tangible object or product could be game-changing. With emerging opportunities in AR and V...

  2. Apr 15, 2015 · HBO turned the sound of TV static into a cultural institution. Introduced in 1993, the network's famed bumper that mimicks the sound of a TV being turned on and then the hum of a celestial choir...

    • jwenz@hearst.com
    • Writer
  3. Jan 24, 2024 · Over the years, some logos have become iconic, leaving a lasting impression on audiences worldwide. In this exploration, we’ll decode the best movie studio logos in history, unravelling the stories and symbolism behind these emblematic symbols.

  4. Oct 2, 2024 · The HBO logo filled with static is seen and when the screen is filled with static again, it transitions out horizontally, and a flash makes the static disappear and turns the logo into the text "A PRESENTATION OF HOME BOX OFFICE" in the Gilroy font.

  5. Mar 26, 2014 · First examples will be from Naughty Dog from two different type of games with completely different settings and a completely different mood to explain how the designers creatively designed the company logo to suit the game design and setting. I will show the two examples below.

  6. Oct 18, 2023 · Static logos, while iconic, lacked the ability to tell stories, convey moods, or adapt to different contexts. Dynamic logos, on the other hand, are versatile storytellers, capable of expressing the essence and values of a brand in diverse scenarios.

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