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Certainly, when we’re watching a great movie or reading a great book, we are caught up in the narrative and don’t think about anything else. But there’s a science. We can understand the ...
Strategically, the blockbuster approach involves “making disproportionately big investments in a few products designed to appeal to mass audiences,” Elberse explains. “Smart executives bet heavily on a few likely winners. That’s where the big payoffs come from.”
Sep 6, 2014 · Blockbuster went bankrupt in 2010 and Netflix is now a $28 billion dollar company, about ten times what Blockbuster was worth. Today, Hastings is widely hailed as a genius and Antioco is...
Sep 22, 2023 · Blockbusters don’t just revolve around star-studded casts or epic storylines. The truth is that behind the scenes, a delicate dance of economics plays out, where merchandise takes center stage, amplifying revenues and extending a film’s lifecycle.
Feb 7, 2020 · Why are popular movies called blockbusters? Here are the wartime origins of the term.
Oct 30, 2013 · What do Jay Z, Harry Potter and Grand Theft Auto have in common? They're hugely successful thanks to blockbuster strategies. HBS professor Anita Elberse is an entertainment industry expert and author of "Blockbusters: Hit Making, Risk Taking and the Big Business of Entertainment."
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Oct 12, 2013 · The notion that blockbusters are doing better than ever has been a big relief for entertainment companies worried that digital content would gut their business. For the wider culture, however, it...
