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It is all worth it
- While creating brand video content might feel like a lot of work, it is all worth it. Here’s why: 85.7 percent of professionals agree that video is now more important for businesses than other content formats. Meanwhile, 72.7 percent use video content (aka, a good branding video) within their marketing strategy.
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May 2, 2022 · A branded video presents narrative-driven content about a company's vision, mission, and values. Instead of directly promoting or advertising a brand's products or services, branded videos educate the audience to build a positive rapport and create brand awareness.
Aug 2, 2023 · Table of contents. While creating brand video content might feel like a lot of work, it is all worth it. Here’s why: 85.7 percent of professionals agree that video is now more important for businesses than other content formats. Meanwhile, 72.7 percent use video content (aka, a good branding video) within their marketing strategy.
Aug 31, 2024 · Most of us know that brand videos are very effective. But, many people aren’t sure how these videos deliver value. In a nutshell, they allow you to provide an ideal first impression for website visitors, social media followers, or email subscribers.
Mar 5, 2024 · Branded videos can be an excellent addition to your content strategy, allowing you to communicate clearly and professionally in an effective video format. In fact, 78% of marketers believe video has helped boost sales!
- Subtly brand everything you can. Use custom graphics and animations, consistent color schemes, typography, and logo animations in your branded videos' intros, outros, lower thirds, and transitions.
- Relate to your audience. Building relationships with your target audience creates an emotional connection, makes your message memorable, and reflects your brand's values.
- Remember it's all about trust. 46% of consumers would pay more for brands they trust. Wave this trust into your videos by openly communicating what your brand stands for.
- Craft the right story. When people fall in love with a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% might even buy the product immediately.
Nov 13, 2023 · Branded video content helps businesses break through the noise and win the attention, loyalty, and (ahem) spend of prospective buyers. When done right, branded video offers the following advantages: Non-disruptive: By contributing to the experience, rather than disrupting it, brands are less likely to annoy viewers.
Mar 13, 2023 · Crafting effective branding videos may seem intimidating, but with knowledge of 10 different types of brand videos, 6 inspiring real-world examples, and access to 8 brand video templates to jumpstart your creativity, the process becomes much more manageable.
