Search results
Children are thought to be more vulnerable
- The biggest concern is that children (up to 12 years old) are not yet capable of critically evaluating advertising. In comparison with adults, children are thought to be more vulnerable when confronted with advertising and, consequently, more susceptible to its effects.
People also ask
Are children more vulnerable to advertising?
Does advertising affect children and adolescents?
Does advertising affect the life of a child?
Are there opportunities to advertise to children?
Does advertising protect adolescence?
Do children understand advertising?
Nov 2, 2022 · The biggest concern is that children (up to 12 years old) are not yet capable of critically evaluating advertising. In comparison with adults, children are thought to be more vulnerable when confronted with advertising and, consequently, more susceptible to its effects.
Nov 1, 2017 · Because advertising to children and adolescents has become ubiquitous, researchers who study its influence raise significant concerns about the practice, especially as it relates to dietary behavior, family conflict, marketer tactics, and children’s potential vulnerability as an audience.
- Matthew A. Lapierre, Frances Fleming-Milici, Esther Rozendaal, Anna R. McAlister, Anna R. McAlister,...
- 2017
The biggest concern is that children (up to 12 years old) are not yet capable of critically evaluating advertising. In comparison with adults, children are thought to be more vulnerable when confronted with advertising and, consequently, more susceptible to its effects.
Nov 3, 2015 · It’s understandable why so many people are concerned about advertising directed at children — the average kid will see 25,000 TV ads a year before they turn 12, and that doesn’t even include internet ads or product placement.
Nov 15, 2022 · Studies indicate that children of all ages have difficulties identifying digital marketing. 26,27 Adolescents are particularly vulnerable to digital advertising because of their engagement with digital technology and media, which plays an important role in their social identity development. 17,27
Children are particularly vulnerable to commercial marketing. Policies and regulations need to be sufficiently powerful to provide them with a high level of protection. Child protection is the responsibility of every sector of society – parents and guardians, non-governmental organizations, the private sector, and government.
Feb 20, 2004 · More specifically, the evidence points directly to one fundamental concern: that advertising targeting children below the ages of 7–8 years is inherently unfair because it capitalizes on younger children's inability to attribute persuasive intent to advertising.
