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    • Digital subscriptions remain the top revenue priority

      • Digital subscriptions remain the top revenue priority for publishers in 2024, but their growth goals will be challenged by an environment that has seen a rise in churn and news avoidance.
  1. Feb 1, 2024 · The findings–included in our 2024 State of Subscriptions report –discuss exclusive benchmarks of over 58 million unique subscribers and 2,200 global brands, including Paramount+, Sling TV, FabFitFun, Sprout Social, and more. Let’s walk through the event's highlights.

  2. Our 2024 State of Subscriptions report describes: How acquisition, retention, and payment changes impact your business and how you can proactively respond to them. What influences changes in purchase decisions, and how you can stay competitive. Which subscription management and recurring billing capabilities do you need to set up yourself for ...

  3. Oct 6, 2024 · 80% of media leaders cited digital subscriptions and memberships as the most important revenue stream for publishers in 2024, up from 74% in 2020. This was ahead of display ads (72%), native ads (61%), and events (49%).

  4. Mar 6, 2024 · Subscription fatigue: 15% said consumer fatigue with subscriptions was their main challenge in 2024, while the INMA Subscription Benchmarks showed a median news brand worldwide has nearly tripled the total number of digital-only subscriptions since 2019, doubled sales per 1 million users, and kept churn rates below 5%.

    • Greg Piechota
  5. Growth optimism: An overwhelming 96% of subscription professionals forecast a revenue uptick in 2024. Retention as a cornerstone: Nearly half (47%) of respondents identify enhancing customer retention as a paramount goal for 2024, underscoring its critical role in sustaining business growth.

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  7. May 17, 2024 · The report paints an optimistic picture for the subscription economy, with 96% of surveyed industry leaders anticipating substantial growth in subscription revenue for 2024. About 3 in 4—or...

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