Search results
- Metaphors enhance the persuasive power of a message. According to one estimate, which pooled the results of many different studies, metaphorical framing results in a 6% bump in persuasion over comparable literal messages (Sopory & Dillard, 2002).
medium.com/bending-the-arc/metaphors-in-persuasive-communications-6d714849f403Metaphors in Persuasive Communications | by UNHCR ... - Medium
May 30, 2019 · An extended metaphor is a rhetorical technique that explains a concept by directly mentioning another concept and drawing multiple parallels between them. It is often used to explain a complex idea — allowing readers or listeners to visualize it in terms that they already understand.
An extended metaphor is a metaphor that unfolds across multiple lines or even paragraphs of a text, making use of multiple interrelated metaphors within an overarching one.
Jul 24, 2024 · An extended metaphor, which stretches a single metaphor across multiple sentences or even an entire piece, can provide depth and clarity to complex ideas, making arguments more relatable and impactful.
There are several reasons why extended metaphors may facilitate persuasion. First, consistent extended metaphors may re-instantiate the initial frame and, in turn, further highlight the...
Apr 20, 2016 · In the current study, we find that extending metaphoric language into the descriptions of policy interventions bolstered the persuasive influence of metaphoric frames for important issues.
- Paul H. Thibodeau
- 2016
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Oct 27, 2013 · Extended metaphors, provided they are exploited in a way that is perceived as relevant by the audience, can lead to an identification of source and target domains. If we take the argument further, this could mean that argumentatively exploited metaphors can lead to a ‘de-metaphorisation’ of the construal.
