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      • The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.
      www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials
  1. Aug 14, 2024 · The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.

  2. Nov 8, 2024 · When should a business know that it is buying reviews that are fake or false? The rule does not impose a general duty for businesses to investigate whether each consumer review of its products is fake or false.

  3. Aug 14, 2024 · The rule prohibits businesses from writing or selling consumer reviews that misrepresent they are by someone who doesn’t exist or who didn’t have actual experience with the business or its products or services, or that misrepresent the reviewers’ experience.

  4. Oct 22, 2024 · Businesses that knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized. It also prohibits businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”

  5. Aug 14, 2024 · The U.S. Federal Trade Commission (FTC) announced on Wednesday a final rule that will tackle several types of fake reviews and prohibit marketers from using deceptive practices, such as...

  6. The Federal Trade Commission (FTC) has announced a final rule today that prohibits fake and AI-generated product reviews and testimonials, as well as stops businesses from purchasing reviews...

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  8. Aug 14, 2024 · The Federal Trade Commission’s (FTC) final rule banning fake reviews and testimonials went into effect on October 21, 2024 and brings with it a host of prohibitions that companies that use...

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