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- Metaphors are more effective in social change communications than are other approaches. Explanatory metaphors help people make sense of a topic. If we introduce them early, they guide how people respond to the rest of the communication. However, we should avoid introducing distracting metaphors.
www.frameworksinstitute.org/article/tapping-into-the-power-of-metaphors/
Aug 5, 2020 · Metaphors are more effective in social change communications than are other approaches. Explanatory metaphors help people make sense of a topic. If we introduce them early, they guide how people respond to the rest of the communication. However, we should avoid introducing distracting metaphors.
In the realm of social movements, metaphors transcend mere figures of speech; they become the very essence of how we conceptualize change, mobilize communities, and challenge the status quo.
We then discuss recent research that examines whether and how metaphor shapes attitudes and reasoning, outlining some of the cognitive, affective, and social forces that moderate the efficacy of metaphors on decision making.
Metaphor can make communication more economical and efficient (Ortony, 1975; Richards, 1936), and it can fill lexical gaps and motivate semantic change (Billow, 1977; Gibbs & Colston, 2012; Sweetser, 1991). This is seen in how people talked about the Web when it evolved in the 1990s.
May 9, 2019 · Metaphor is pervasive in everyday communication. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of...
We then discuss recent research that examines whether and how metaphor shapes attitudes and reasoning, outlining some of the cognitive, affective, and social forces that moderate the efficacy of metaphors on decision making.
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May 1, 2019 · We then discuss recent research that examines whether and how metaphor shapes attitudes and reasoning, outlining some of the cognitive, affective, and social forces that moderate the efficacy of metaphors on decision making.
