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- Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language. [xii] Statistically, you’re often better off saying something with a metaphor than with literal words.
www.psychologytoday.com/intl/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor
Jul 1, 2002 · A meta-analysis of framing effects suggests that metaphors are about 6% more persuasive than literal language (Sopory & Dillard 2002), and, historically, metaphors have played an...
- The Persuasive Effects of Metaphor: A Meta‐Analysis
Six explanations for the potential suasory advantage of...
- The Persuasive Effects of Metaphor: A Meta‐Analysis
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (1) pleasure or relief, (2) communicator credibility, (3) reduced counterarguments, (4) resource-matching, (5) stimulated elaboration, and (6) superior organization.
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Apr 10, 2018 · The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages.
