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Jan 1, 2010 · As the examples have demonstrated, mixed metaphors in newspaper commentaries cannot usually be put down to incoherent or out of the ordinary argumentation patterns. This brings a purely metaphor-based analysis of argumentation to certain limits and calls for new theoretical tools.
- Michael Kimmel
- 2010
As the examples have demonstrated, mixed metaphors in newspaper commentaries cannot usually be put down to incoherent or out of the ordinary argumentation patterns. This brings a purely metaphor-based analysis of argumentation to certain limits and calls for new theoretical tools.
- Michael Kimmel
Jan 1, 2010 · Clusters frequently mix ontologies and are thus devoid of coherence that can be explained as emerging from a single conceptual metaphor. Evidence to that effect comes from a British corpus ( Sun and Guardian ) of 675 newspaper commentaries covering the 2004/05 EU referenda (in all, 2574 metaphors).
- Michael Kimmel
- 2010
Jan 31, 2010 · This article moves the focus from the ubiquitous war metaphor used in the pandemic to other deliberate metaphors identified in five Chinese news media, i.e., China Daily, People’s Daily,...
Clusters frequently mix ontologies and are thus devoid of coherence that can be explained as emerging from a single conceptual metaphor. Evidence to that effect comes from a British corpus (Sun and Guardian) of 675 newspaper commentaries covering the 2004/05 EU referenda (in all, 2574 metaphors).
Finally, Kimmel (2010) argued that even ‘incoherent’ metaphors are frequently used in discourse without problems for text comprehension, as long as these occur across clause boundaries.
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Oct 23, 2018 · Even more strikingly, the data reveals that ontologically mixed metaphors account for 76% of all clusters and that almost all of these are straightforwardly comprehensible.
