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Aug 22, 2023 · Promotional Subject Lines. If you’re trying to sell more with email, then you can’t go wrong with using promotional subject lines. In our experience, promotional subject lines are most effective when they’re personalized, unexpected, and timely.
- Sam Thomas Davies
Aug 21, 2024 · A good email subject line aims to pique your subscribers’ interest so they’ll open the email and ultimately click through to whatever you’re promoting within it. Hyper-personalization is key to email marketing in 2024, and subject lines are a major contributing factor.
- That name recognition we mentioned earlier doesn't just apply to the famous -- it applies to the familiar."If the "from" name doesn’t sound like it...
- Remember the personalization we mentioned earlier? Using personalization tokens -- like name or location -- in the subject line adds a feeling of r...
- Your email subject line is making a promise to your reader about what you will deliver in your message. Make sure that you make good on that commit...
- Speaking of making promises, if your visitor has downloaded an offer and you’re delivering it via email, it’s a great idea to use a subject line th...
- Subject lines are similar to calls-to-action, in that you want the language to inspire people to click. Subject lines that begin with action verbs...
- The psychology of exclusivity is a powerful thing. When people feel like they're on the inside, it gives them a sense of belonging that could build...
- There's a phrase that, for many of us, is reminiscent of classic infomercials: "Act now!"And while we wouldn't encourage using that exact language...
- Asking a question in your subject line can also draw readers in -- especially if you're asking a question you know is relevant to your recipients'...
- Most people love a good pun. It's a great way to delight your recipients and spice up your emails. Some of the best punny email subject lines come...
- A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, "50% off coupon today only!!!!!!!!" isn’t going to get you an email open. In fact...
Nov 1, 2024 · If you need help crafting the best email subject line, I've got you covered with over 60 email subject line examples to glean for inspiration, 100 you can download, plus an Out-of-Office Email Generator to make your email address even more delightful to your contacts.
- Braden Becker
- Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription -- talk about great timing. And when you'...
- It's hard to be funny in your marketing, but Groupon's one of those brands that seems to nail it again and again. After all, who can for get this c...
- First of all, we have a not-so-secret love for emojis in email subject lines. Personally, I'm partial to turquoise -- so when I see an email implyi...
- Similar to Warby Parker, this subject line makes use of urgency. If I don't take action on my King Arthur Flour shopping cart -- like actually buyi...
- Ever been told to not do something? Being asked to refrain from something can actually have the opposite effect -- you now want to do that thing ev...
- Okay, so maybe your business doesn't involve Botox. But still -- are you intrigued? I am, and despite my better judgment, I clicked.That's the powe...
- Imagine getting this subject line in your inbox from a website showing apartments for rent. It's both exciting and encouraging ("Here are a bunch o...
- When writing emails, you should also think about the recognizable names and reference that make people tick. For example, take this subject line fr...
- If you're subscribed to a newsletter from a publication like TechCrunch, chances are, you signed up because you're either interested in or want to...
- Okay, you caught me: I'm a beer lover. (One of the many reasons I like working at HubSpot.) But that's not what hooked me here. The subject line ar...
- Know Your Audience. That’s the first rule of marketing—knowing who you’re talking to. Without knowing who your targeted audience is, there’s no way you can understand their desires, needs, struggles, and how to address and approach them.
- Don’t Mislead, Don’t Be Spammy, Don’t Be Clickbaity. Making false promises or giving out misinformation in your email subject lines is a sure way to ruin a good relationship with your customers and end up in the spam folder.
- Set the Expectations Right with Clear Subject Lines. A clear email subject line helps the recipient quickly understand what the email is about and what they should expect to find inside.
- Keep Your Subject Lines Short and Sweet. Here’s what you should know about email marketing: You have about 1-2 seconds to grab the recipients’ attention with your subject line.
Feb 10, 2024 · Industry-specific subject lines in email marketing are highly effective because they directly target the interests, needs, and pain points of your specific audience. By addressing industry-specific challenges or trends in your emails, you also show recipients you understand their unique needs.
Aug 2, 2024 · Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a feeling of scarcity, urgency helps drive quick decision-making and encourages the recipient to open the email. 10. Personalized Subject Line.
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Sep 16, 2024 · Crafting compelling subject lines is crucial for the success of promotional emails. These short snippets of text can grab recipients’ attention and encourage them to open the email.
