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- In the third quarter of 2022, streaming platforms added 37.2 million subscriptions yet suffered 32 million cancellations for a net gain of 5.2 million accounts. This churn will continue into 2023: less than half of subscribers plan to retain their same packages the whole year, while slightly more customers will add new accounts than cancel.
cordcutting.com/research/state-of-streaming-report/
Apr 30, 2024 · Following another year of losses with subscription growth plummeting to 10.1% in 2023 vs. 21.6% in 2022, the industry faces the daunting task of identifying new ways to increase profitability...
- Gary Drenik
Apr 6, 2022 · Amid the seemingly overwhelming choices provided by new streaming platforms, subscription video on demand (SVOD) now accounts for 53% of minutes streamed. Of the 4 hours, 49 minutes per day that the average American spends watching content, 1:22 of that is through connected TV (CTV).
- William Quinn
Mar 14, 2022 · Overall, subscriptions to streaming services reached 1.3 billion worldwide. That’s up 14% from 2020, similar to the boost in the U.S. There was a big increase in theatrical production.
Aug 24, 2022 · Our 2022 Streaming Study reveals: Even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one third of users are likely to cancel a subscription in the next year.
- Are Streaming Stocks Set For A Blockbuster Sequel Or Box Office Bomb?
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There’s no doubt that competition among over-the-top streaming platforms is heating up -- and consumers are aware of it. A majority of Americans who subscribe to streaming services already has three or more subscriptions. A majority also believes that there are too many options, and that they’re getting unwieldy to navigate between. Beyond competin...
CableTV.com (2023). “How much should I be paying for cable TV?”Deloitte (2023). “2023 Digital Media Trends.”Deloitte (2024). "2024 Digital Media Trends."Forbes (2023). “Nearly 50% Of People Pay For Streaming Services They Don’t Use, According To New Forbes Survey.”The Motley Fool surveyed 1,502 U.S. adults subscribed to at least one over-the-top streaming service on March 2, 2022, via Pollfish. The Motley Fool surveyed 2,000 U.S. adults on Jan. 4, 2024, via Pollfish. Results were post-stratified to generate nationally representative data based on income, gender, and age. Pollfish employs organic sampling via...
Jan 30, 2023 · Video streaming subscriptions fall by two million in 2022. People cut back on video streaming services in their droves last year as the cost of living rose sharply. Analysts Kantar said the...
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Dec 28, 2021 · As the world endured lockdowns and health precautions, millions subscribed to online streaming platforms. However, Deloitte Global predicts that in 2022, “at least 150 million paid...
