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1. • • If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy? Check out the FTC's resources about COPPA, the Children’s Online Privacy Protection Act.
     www.ftc.gov/business-guidance/advertising-marketing/children

     Children - Federal Trade Commission

2. People also ask

   What are the rules for children's advertising?

   • (a) Children’s advertising must not directly urge children to purchase or urge them to ask their parents to make inquiries or purchases. (b) Direct response techniques that invite the audience to purchase products or services by mail or telephone are prohibited in children’s advertising.

   The Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca/preclearance/advertising-preclearance/childrens/childrens-code/

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   Do children's ads need to be approved?

   • All children’s advertising, except that which is purely local, must receive authorization from the Children’s Clearance Committee prior to broadcast. All authorized commercial messages must carry an Ad Standards number (e.g. ASC-012345) which should appear on the traffic instructions.

   The Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca/preclearance/advertising-preclearance/childrens/childrens-code/

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   What is children's advertising?

   • Children’s advertising also includes any commercial message that is determined by the broadcaster as being directed to children and is carried in or immediately adjacent to any other program. (b) Children – “Children” refers to persons under 12 years of age.

   The Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca/preclearance/advertising-preclearance/childrens/childrens-code/

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   Is broadcast advertising to children regulated?

   • While there are no federal laws that specifically regulate marketing to children, broadcast advertising that is child-directed is subject to the Broadcast Code for Advertising to Children administered by Ad Standards’ Children’s Clearance Committee.

   Marketing to Children & Teens - Canadian Marketing Association

   thecma.ca/resources/maintaining-standards/marketing-to-children-and-teens

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   What Ad Standards are required for children's advertising?

   • All Children’s advertising must conform to the Children’s Code, be precleared in accordance with the procedures set out from time to time by Ad Standards and have the requisite Ad Standards clearance number. 3. Factual Presentation

   The Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca/preclearance/advertising-preclearance/childrens/childrens-code/

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   Does children's advertising need a prior approval?

   • The prior approval is not mandatory for children’s advertising that is carried in one market only but individual broadcasters are responsible for ensuring that such commercial messages do conform to the Children’s Code.

   The Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca/preclearance/advertising-preclearance/childrens/childrens-code/

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3. www.priv.gc.ca › en › privacy-topicsGuidelines on privacy and online behavioural advertising

   www.priv.gc.ca › en › privacy-topics

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   It is difficult to ensure meaningful consent from children to online behavioural advertising practices. Therefore, as a best practice, organizations should avoid tracking children and tracking on websites aimed at children.

4. adstandards.ca › preclearance › advertising-preThe Broadcast Code for Advertising to Children – Ad Standards

   adstandards.ca › preclearance › advertising-pre

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   All children’s advertising, except that which is purely local, must receive authorization from the Children’s Clearance Committee prior to broadcast. All authorized commercial messages must carry an Ad Standards number (e.g. ASC-012345) which should appear on the traffic instructions.

5. thecma.ca › resources › maintaining-standardsMarketing to Children & Teens - Canadian Marketing Association

   thecma.ca › resources › maintaining-standards

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   Section K of the Canadian Marketing Code of Ethics and Standards provides marketers with guidance on appropriate business practices when marketing to young people. This section covers several key issues including the definition of age, consent, privacy protection and current practices when marketing and communicating with children and teenagers.

6. thecma.ca › docs › default-sourceCMA Marketing to Children and Teenagers Guide

   thecma.ca › docs › default-source

   This section stresses the need for extra care when marketing or communicating to children. For the purposes of the Code, an interaction with a child includes all communications which: • Address a child individually; and/or • Use a child’s personal information, or which call for the child to provide personal information; and,

7. www.priv.gc.ca › en › privacy-topicsCollecting from kids? Ten tips for services aimed at children ...

   www.priv.gc.ca › en › privacy-topics

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   • Limit, or avoid altogether, the collection of personal information. PIPEDA requires organizations to limit the collection of personal information to that necessary for their identified purposes.
   • Be careful about ‘inadvertent’ collection. Even if you are not intentionally collecting personal information, be cautious about fields that might encourage users to enter it.
   • Have an appropriate retention schedule for inactive accounts. While you may hesitate to delete personal information that may still be of value to your users, indefinite retention of information in inactive accounts runs counter to the principle that personal information should only be retained as long as needed.
   • Speak to the specific services being provided to youth. Of late, we are seeing organizations use unified privacy policies which describe the privacy practices of the organization in relation to all services it offers.

8. www.priv.gc.ca › en › privacy-topicsPrivacy and kids - Office of the Privacy Commissioner of Canada

   www.priv.gc.ca › en › privacy-topics

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   Do-it-yourself House Rules for Online Privacy. This tool helps parents to learn how their children spend time online and then discuss the ways to protect their personal information.

9. www.ftc.gov › business-guidance › resourcesChildren’s Online Privacy Protection Rule: A Six-Step ...

   www.ftc.gov › business-guidance › resources

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   Table of Contents. Step 1: Determine if Your Company is a Website or Online Service that Collects Personal Information from Kids Under 13. Step 2: Post a Privacy Policy that Complies with COPPA. Step 3: Notify Parents Directly Before Collecting Personal Information from Their Kids.