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Since 1980 the province of Quebec has had legislation prohibiting commercial advertising to children under the age of 13. It is the sole jurisdiction in Canada to have this type of law. The ban affects web, radio, television, mobile, signage, promotional items, and printed materials such as newspapers, magazines and flyers. Check out Quebec’s ...
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Jul 1, 2020 · Advertising to children and teenagers is a multibillion-dollar industry. This policy statement reviews the forms of advertising that children and teenagers encounter, including newer forms of digital marketing, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning. Parents and pediatric health care providers ...
- Jenny Radesky, Yolanda Linda Reid Chassiakos, Nusheen Ameenuddin, Dipesh Navsaria
- 2020
children have a harder time identifying “embedded” content as advertising and understanding the persuasive intent behind it (Owen et al., 2013). At this point, there simply are no accurate measures of the extent or impact of young people’s exposure to product placements and other types of embedded advertising.
- The Marketing-Obesity Link
- Children: A Vulnerable, Targeted Audience
- Limited Rules, Voluntary Compliance
- A Need For A Broader Policy
- New Federal Focus
- Collaboration For Change
- Policy Recommendation
- The Ottawa Principles
Obesity is a complex problem and there are many factors that affect a person's weight, including what we eat. Processed and low-nutritional quality food makes up more than 60% of the average Canadian’s diet (Heart and Stroke Foundation, 2016). There are a number of things that impact what we choose to put into our shopping carts. One big influencer...
As adults, we're generally able to identify when we are the targets of marketing. We understand that the information presented to us is biased and it’s designed to make products more attractive. However, experts point out that children under the age of 12 are not able to critically analyze ads, children under the age of 8 believe what they see, and...
Advertising in Canada relies on a system of self-regulation. According to the Association of Canadian Advertisers' website, advertising to children is “no free for all.” To some degree, that's true. There are rules about advertising to children, as determined by the industry and outlined in the Canadian Code of Advertising Standards and the Broadca...
The general consensus among policy makers and health advocates is that self-regulation for children's food and beverage products just doesn’t work. The existing Codes don’t have concrete nutritional guidelines on what’s considered a “healthy” product, or on how often children can be exposed to ads for unhealthy food. And when it comes to the Childr...
Prime Minister Trudeau has already identified this issue as a priority in his mandate which commits Health Minister Philpott to promoting public health by “introducing new restrictions on the commercial marketing of unhealthy food and beverages to children, similar to those now in place in Quebec.” Results from a 2011 survey show that more than 85%...
Captain Crunch and Toucan Sam have no role in shaping children’s eating habits. Through policy changes, education and other reforms, we can change what’s considered the norm when it comes to marketing and advertising to kids. Our children’s health and wellbeing is at stake, and there is no better time to act than now.
Restrict the commercial marketing of all food and beverages to children and youth age 16 years and younger. Restrictions would include all forms of marketing with the exception of non-commercial marketing for public education. In addition, the regulations should fulfill the nine Ottawa principles:
In Canada, policies and regulations to effectively protect children from commercial food and beverage marketing should: 1. AFFORD SUBSTANTIAL PROTECTION TO CHILDREN. Children are particularly vulnerable to commercial marketing. Policies and regulations need to be sufficiently powerful to provide them with a high level of protection. Child protectio...
o Children and Teenagers Guide APurpose CMA Members believe that special attention needs to be given to the sensitive issues surro. nding marketing to children and to teenagers. Sections K and L of the Canadian Marketing Code of Ethics and Standards provide marketers with clear guidance on appropriate business practic.
Advertising To Children In Canada. A Reference Guide (Revised May 2006) Advertising to children is an area of marketing and marketing communications that the Canadian industry treats with the highest degree of conduct and accountability. The purpose of this reference guide is to provide industry stakeholders with an opportunity to learn more ...
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Health Canada intends to amend the Food and Drug Regulations to restrict advertising to children of foods that contribute to excess intakes of sodium, sugars and saturated fat, irrespective of the passing of Bill C-252. As currently written, it will also capture advertising to adults and threatens to increase the age definition of a child.
