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Jul 29, 2024 · Here, I'll highlight seven research-backed ways video consumption habits are changing and how marketers can respond strategically. In this article: Online Video Consumption Statistics Marketers Should Know; Video Consumption Trends; Video Consumption Trends by Demographic
- Pamela Bump
To stay ahead in this video-centric world, businesses and creators need to understand the key trends shaping video consumption. In this article, we’ll explore the top video consumption trends for 2024, offering actionable insights to help you adapt and succeed in this ever-changing landscape.
Rising entertainment costs are often a concern for consumers, but hybrid experiences, and fandoms, may present a path to growing monetization. Gen Zs and millennials rely on social media and UGC videos to find new music—and they’re willing to put their money where their ears are.
Sep 3, 2024 · Video Consumption. The amount of time people spend watching videos keeps going up beyond what Wistia’s seen in the last few years. In 2023, companies hosting their videos on Wistia saw video plays jump by 15% and total watch time soar by 44%.
Aug 29, 2024 · Keep up with the evolving video consumption trends to tailor your content strategy, ensuring relevance and engagement in a rapidly changing digital landscape.
This year’s Digital Media Trends report points to continued disruption for media and entertainment—not just from streaming, social, and gaming, but also from the ways these media and their technologies are weaving together and enabling new combinations.
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Apr 6, 2022 · The report highlights the increasing boom of video content in both linear and streaming in recent years, noting that Americans increased their average weekly time streaming video by 18% between February 2021 and February 2022.