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We will discuss how to use gift certificates for your benefit, both in promotions and as a standalone product. We will cover the possible uses of gift cards, ideas for promoting gift card sales, UX and UI best practices and gift card campaigns inspirations.
“This Gift Certificate is not valid during the annual sale or with any other discounts.” “Cannot be used in conjunction with any other promotional offers or discounts.” “This certificate cannot be used to purchase sale items or gift cards.”
- Create striking designs. Your gift certificates will prove to be great marketing tools for your business. So they must reflect what your business stands for.
- Place strategically, and everywhere. The most obvious gift card marketing strategy is to place them such that they grab sufficient attention from literally everyone while at your business.
- Charge up your employees. It is never a harm to spark up a little friendly competition, right? Try to: Train your employees. Make sure that they have full knowledge of what they are selling (which, in this case, would be your gift certificates).
- Encourage “Spend that coin!” Lure your customers into spending more by incentivizing their purchases. You can do that by: Encouraging self-gifting. It is no lie that most people do end up buying a little something for themselves at the end of the day.
- Strategic Signage. Whether you’re using digital signage or traditional printed displays, use your signs to encourage gift card sales. You don’t have to go crazy with the design.
- Design to Sell. Rather than using the same gift cards all year long, consider a holiday-themed design. To create eye-catching looks, consider these card design tips
- Display Your Cards. I know what you’re thinking: How can I attractively display a gift card? But here’s the thing: Product placement matters. According to one study of grocery shoppers, 38 percent purchased an item they weren’t considering, because it was prominently displayed.
- Start Marketing Gift Cards Early. Don’t wait to get the word out. According to the National Retail Federation, 46% of shoppers started holiday shopping before November last year.
No extra charges to use a gift card. Under the act, most businesses can’t charge extra fees, such as: activation fees or added service fees to purchase the card or to use the card. fees that reduce the value of the gift card over time, sometimes called dormancy fees.
Apr 14, 2024 · Both physical gift cards and eGift cards are 10% off during the sale. If you’re shopping online, you have three options for sending and receiving your Target gift cards: email, mail, or text. You can either order a physical gift card for shipping or have an eGift card delivered by email or text.
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How to use gift cards, what gift cards have expiry dates, what fees are on some gift cards, how to check your balance and where to buy gift cards.
