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      • You can use the trademark symbol () next to your mark at any time, even if you haven't registered it. It indicates that you are claiming rights to the mark and using it as a trademark. This symbol is commonly used to provide notice to others that you consider the mark to be your trademark, but it does not indicate that the mark is registered.
  1. Mar 30, 2021 · The ® on a product means that it’s a registered trademark, meaning the brand name or logo is protected by (officially registered in) the US Patent and Trademark Office, while plain old ™ trademarks have no legal backing.

  2. The ™ symbol is to be used when claiming rights to a good without a trademark registration. It can offer common law trademark rights to the user of the symbol and is the correct symbol to use in the interim while waiting for your registered trademark application to be approved.

  3. Aug 9, 2023 · For example, if you have a registered trademark for a product name, you should use the ® symbol next to it. If you have an unregistered service mark for a slogan, you should use the SM or TM symbol next to it.

  4. You may use a trademark symbol anywhere around your trademark, although most trademark owners put the symbol in a superscript or subscript to the right of their trademark. You can use “TM” for goods or “SM” for services.

  5. You can use the trademark symbol (™) next to your mark at any time, even if you haven't registered it. It indicates that you are claiming rights to the mark and using it as a trademark.

  6. May 26, 2024 · For unregistered trademarks, the "™" (trademark) symbol in English or the "MC" (marque de commerce) symbol in French may be properly used to signify ownership.

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  8. You are only allowed to use the symbol if your mark is federally registered. As such, the ® cannot be used while your trademark application is pending. Using the legally binding symbol gives trademark owners more protection in court. Simply put, no infringer can claim ignorance so long as the registration symbol is used in accordance with the law.

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