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Mar 26, 2019 · It’s fitting that a movie that blurred the lines between comedy and documentary (not to mention acting and reality) would have a similarly meta promotional campaign. Borat wasn’t a new...
Feb 21, 2021 · How a fast casual restaurant, leant onto the launch of Borat’s sequel movie, to boost organic-, paid brand awareness and consideration by treating content as the king.
Nov 11, 2020 · Chronicle. In what is one of the most elaborate pieces of viral marketing in recent years, Chronicle’s promotional efforts led people to believe that there were genuinely people flying through the sky.
Oct 27, 2020 · But recent developments have left a pretty big question lingering in the sequel’s wake: could we get another movie with Sacha Baron Cohen’s iconic prankster; and if so, when could Borat 3...
- The Fault in Our Stars. This film is based on a book of the same name that was a massive hit with teenagers. If you’re not familiar, it’s a story about two teens with cancer who meet and fall in love.
- The Hunger Games. Another huge young adult book series, another huge budget film for Hollywood. And like The Fault in Our Stars, this campaign did a fantastic job of reaching out to the teens and young audiences that would line up in droves to see it.
- Jurassic World. We’re pretty sure a sequel to a popular movie series that’s basically about people running away from giant dinosaurs was going to be a hit anyway.
- Paranormal Activity. This scary film generated huge buzz online before being released by using its “found footage” style trailers. A bit like the Blair Witch Project, it made it seem like a real documentary rather than a fictional film.
The promotional tour for Borat 2 lampoons America’s response to the COVID-19 pandemic. Borat hype is larger than life: Amazon Prime bought a giant inflatable Borat Sagdiyev.
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Oct 23, 2020 · Borat Sagdiyev — a fictitious Kazakh reporter who British comedian Sacha Baron Cohen used to trap interviewees into letting their guards down — became globally recognizable and instantly...
