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- By February 1998, approximately five months after negotiations on the Warner Bros. lot, Puma officially announced its partnership with a 16-year-old Serena, then the No. 41-ranked women’s singles player in the world. “I could have signed with any sports brand, but this was the most promising and felt right for me,” Williams said at the time.
andscape.com/features/serena-williams-first-endorsement-deal-puma/The little-known story of Serena Williams’ first endorsement ...
- Is Serena Williams Sponsored by Puma?
- How Much Did Puma Pay Serena Williams?
- Who Are Serena Williams' Other Sponsors?
While Williams' partnership with Nike is still going strong, she was endorsed by Puma once upon a time. The German sports giant was her first major deal back in the late 90s, even before she claimed her maiden Grand Slam title. Her father, Richard Williams, was a major contributing force behind the deal and handled the negotiations. Despite his dau...
Williams fronted some memorable outfits during her stint with Puma. Her outfit at the 2002 French Open, which was inspired by Cameroon's football team, is one such dress. The black catsuit she wore during the 2002 US Opencaused plenty of controversy, but she brushed it all aside to win the tournament. During her association with Puma, Williams earn...
The legend of Williams only grew over time as she broke record after record. She subsequently bagged numerous endorsement deals that would make her one of the most marketable athletes on the planet. Aside from Nike, she has also been endorsed by Wilson, Gatorade, Delta Airlines, Aston Martin, Pepsi, Beats by Dre, IBM, Chase Bank, Intel, OnePiece, T...
Dec 6, 2021 · Designers at Puma, including Amy Denet Deal, recalled a 17-year-old Serena Williams bringing them sketches of ideas for outfits to creative meetings in a recent feature for 'The Undefeated'.
Jun 16, 2022 · After winning her first six Grand Slam titles with Puma, Serena Williams was offered a five-year endorsement deal from Nike in 2004 worth about US$40 million.
- Rahul Saha
May 2, 2024 · Before her enduring relationship with Nike, Williams’ career as an athlete endorser started with Puma which began February 1998. Recently, when the 42-year-old appeared in a podcast, ‘The Deal,’ she opened up about her side of the Puma deal as a 16-year-old at the time.
Sep 14, 2022 · During the early years of her career, Williams signed an endorsement deal with Puma, who paid her $13 million. In 2004, she signed a $40 million endorsement deal with Nike .
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Jul 7, 2015 · Williams’ deal with Nike is a far cry from her early endorsement deals, including a less-than-pleasant experience with Puma, which signed the tennis player to a $13 million, five-year deal in...
