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Dec 29, 2021 · December 29, 2021 / 13:48 IST. India's top video streaming platforms expanded beyond the big cities in 2021 as the COVID-19 pandemic triggered a surge in viewership and watch-time. This expansion ...
Oct 21, 2024 · This study, grounded in the theoretical frameworks of global media, political economy and cultural studies, attempted to enhance existing scholarship on hybridity or glocalisation, the fusion between global and local cultures, by analysing the effects of streaming in India’s rapidly digitising economy. Through textual and document analysis ...
In Asia’s largest emerging markets, the growth of streaming services has exploded (see Chart 1). Subscriptions to video streaming services in India grew from 4.5 million in 2017 to 59.6 million in 2020. Indonesia saw growth increase from 200,000 subscribers in 2017 to 8 million in 2020. Thailand and the Philippines saw growth in the same ...
Oct 28 2021 23:30 IST. The pandemic gave a huge boost to the streaming industry. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million ...
- Pandemic Acted as A Catalyst
- Shift from Linear to Ott Is Permanent
- Non-Metro Markets, Regional and Localised Youth-Driven Content to Drive Growth
- Innovation on Subscription and Packaging, Need of The Hour
- Digital First Trend to Continue, Big Production Houses Might Refrain
The seeds of growth for OTT were sowed well in advance with the growth in broadband and increased smartphone penetration. With people, especially the working sector, spending more time on their phones and laptops, these OTT platforms have become a more engraved part of our lives. The ease of anywhere and anytime viewing suits the need of fast paced...
The growth in the OTT industry could bring a degrowth in the DTH industry. With more to offer, OTT is a better choice for a DTH subscriber. The OTT industry may also negatively impact the broadcasting industry. Even those who prefer the big television screen over their smartphones and tablets have taken to these OTT platforms. Even after the return...
At present, the subscribers are evenly spread between the metros and rest of the markets, and the future would be driven by the non-metros, semi urban, and rural markets. With the boom in almost every consumer-based industry, players here have understood the importance of personalising and catering to the consumer base in Tier-II and Tier-III citie...
The right localisation of content needs to be complemented with innovative subscription packaging, especially since India is a very sachet-based, price sensitive market. OTT platforms have to migrate from a one-size-fits-all subscription model to a more diverse subscription model, which caters to the populace of different income levels.
Ever since March 23, 2020, when the lockdown was first imposed in the country, cinema halls around the country were asked to shut. While the single-screen owners and multiplex owners were then struggling hard to open their shutters, Over The Top (OTT) players sported a big smile on their face with every second film coming their way for streaming. M...
Video streaming services are expected to spend around ₹1,920 crore to create original content for India in 2021, driven in part by the sharp rise in audiences during the 2020 lockdown.
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India's $2bn (£1.4bn) streaming market is fuelled by some 100 million subscriptions, according to Media Partners Asia, a media consultancy. Since launching six years ago, Netflix is sputtering ...
