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Yes. Commercial electronic messages (CEM) sent to recipients in Canada from another country must comply with CASL. Senders of CEMs need to: (1) obtain consent, (2) provide identification information, and (3) provide an unsubscribe mechanism. Does CASL apply only to email? What about messages sent over SMS text messaging or Bluetooth messaging?
- What is CASL? CASL is a new anti-spam law that will apply to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.”
- What’s the definition of a “commercial electronic message” (CEM)? A CEM is any electronic message that encourages participation in a commercial activity, such as an email that contains a coupon or tells customers about a promotion or sale.
- What constitutes consent? To send a CEM, organizations need express consent from recipients—either orally or in writing. Written consent can be electronic.
- How can we get consent from our recipients? When requesting consent, you must provide recipients with: The name of the person or organization seeking consent.
Sep 21, 2023 · Under Canada’s anti-spam legislation, individuals and business cannot: Send commercial electronic messages without the receiver’s consent. Alter transmission data of an electronic message, which sends the message to a different destination without the receiver’s express consent. Install software on another person’s computer system ...
Yes. While certain provisions apply only to electronic messages, Canada's anti-spam law takes a technology-neutral approach, so that all means of telecommunications are captured under the new law, including emails, text messages, instant messages, posts on social media, etc. It should be noted that all methods of making representations ...
From Canada’s Anti-Spam Legislation (CASL) Guidance on Implied Consent. If your business or organization sends commercial electronic messages (CEMs), such as emails promoting a product or service, you must comply with CASL's Footnote 1 requirements to: obtain consent, provide identification information, and include an unsubscribe mechanism in ...
In general, CASL prohibits companies from: sending you commercial electronic messages without your consent, including email, social media and text messages. altering the transmission data in an electronic message so the message is sent to a different destination without your express consent. installing software on your electronic devices ...
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Does CASL apply to a commercial electronic message (Cem)?
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Email sent without consent was the top reason for these complaints, but spam in the form of text messages is also on the rise. These figures show that CASL is an increasingly important tool for Canadians. Since its inception, CASL has resulted in improvements for both consumers and businesses. In terms of consumers: Canadians now receive less spam.
