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Apr 10, 2019 · Make every member of your audience a star with a logo that literally shines the spotlight on them. This kind of logo is perfect for any entertainment business that focusses on people: recording studios, event locations, talent agencies or online platforms where up-and-coming stars get their start.
- Lindsay Kramer
- Evaluate the brand Your first step in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase.
- Research the industry No brand exists in a vacuum. Every company has to contend with the standards of their industry, even if they are doing everything to stand out.
- Make a list of where the logo will be used Just like the brand strategy, the physical or digital space the logo will occupy should also inform your design choices.
- Sketch a variety of logo concepts If you already have some logo ideas, you might be tempted to jump ahead into logo design software. But before you start zeroing in on your final design, take some time to sketch plenty of ideas.
So, what do these undeniably ‘good’ logos have in common? Often, they call upon proven design principles to lay down a strong foundation—before adding on their own unique touches. Here, we delve into the principles of good logos, and share 10 design tips and examples to help you put them into action!
- Logos need to scale. "A great logo has a subtle but interesting visual hook, accompanied by considered typography. And most of all, it should be equally compelling whether it's scaled to 10mm or 10 metres."
- Think about the context. "A logo encapsulates a brand, and reflects what it stands for. But it doesn't live on its own. It's encompassed by a coherent identity system, and flanked by other design elements, such as typography, colour, photography and tone of voice.
- Ditch the tricks. "The right blend of timeless simplicity is key to the longevity of any design. As a rule, the more wrapped up a design is in tricks and stylistic trappings, the shorter its expiration date will be."
- Keep it simple. "A great logo must be unique, with a clear and simple message. It should have personality, and create a reaction in the viewer. If you can't say it in a simple way, it's better not to say it."
- Funny And Quick-Witted. We all love a great joke. And while a witty entertainment logo may be a ready choice for a cheeky entertainment studio or a comedy club, you can include humor in all the different kinds of entertainment logos you can think of.
- Logos To Dazzle. Talking about logos they can never forget, how about creating something so dazzling and so impactful that your audience has no choice but to engage?
- The Entertainment Gadgets. If you are an entertainer, a performer, or an artist, what you don’t fully realize perhaps is how much the regular people are fascinated by the things you can do.
- Action-Packed Entertainment Logos. What is show business without a bit of showing off? Forget about subtle hints. If you’ve got moves to show, show them off in your logo, too.
Jun 27, 2024 · In this article, we’ll explore the best entertainment and arts logo design ideas, breaking down the components that make these logos stand out and offering tips for creating your unforgettable design.
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Unlike formal industries like finance or education, an entertainment logo doesn't need to be serious or professional. Instead, it should build an emotional connection with your users and show them why they need to care about your brand.
