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    • You pay eBay the percentage you set

      • If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing.
      www.webretailer.com/marketing-advertising/ebay-promoted-listings/
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  2. Mar 4, 2024 · If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. If the item does not sell, you pay nothing. Despite its simplicity, there’s still a lot to think about with eBay Promoted Listings.

    • Using The General Campaign Strategy
    • Ad Rate Strategy
    • General Campaign Ad Fees
    • Monitoring Your Campaigns
    • Downloading and Scheduling Reports

    You can promote your listings with the general strategy from the Advertising dashboard, your listing tool, My eBay Active or Seller Hub Active listings. Here's how to get started: Tip You can monitor the performance of your promoted listings in the Advertising dashboard- opens in new window or tab

    An ad rate strategy is the option you can select to determine how your ad rates are managed throughout the duration of your campaign. There are two ad rate strategies you can choose from: fixed or dynamic. A dynamic bidding strategy will automatically update your ad rates daily to the suggested ad rate. With this strategy, you do not need to make d...

    You are only charged for items promoted with the general campaign strategy when a buyer clicks on your promoted listing ad and purchases any of your promoted items within 30 days. (A click is when a buyer clicks through to your item page from your ad, or clicks the Add to Watchlistheart symbol on your ad.) This means you only pay when you sell. The...

    Advertising and Campaign dashboards

    Once you have activated a campaign, you can view the performance of all of your Promoted Listings campaigns from the Advertising dashboard- opens in new window or tab. Your Campaign dashboard let you see listing-level reporting for each individual campaign. While on the Campaign dashboard you can make edits quickly within the context of your performance. To find the Campaign dashboard: 1. Go to your Advertising dashboard- opens in new window or tab. 2. Click on the campaign name in the Campai...

    Downloading reports from the Reports tab

    You can also save time by scheduling and downloading reports from the Seller Hub Reports tab by downloading reports at the account level and for multiple campaigns at once. 1. Go to Seller Hub Reports- opens in new window or tab. 2. Select Download. 3. Select Download report. 4. Select the following report parameters: 4.1. Source → Advertising 4.2. Campaign strategy → Promoted Listings - General 4.3. Type → Listing

    Scheduling reports from the Reports tab

    1. Go to Seller Hub Reports- opens in new window or tab. 2. Select Schedule. 3. Select Schedule report. 4. Create a download schedule by selecting the following report parameters: 4.1. Source → Advertising 4.2. Campaign strategy → Promoted Listings - General 4.3. Type → Listing 4.4. Frequency → Daily, Weekly, or Monthly

  3. Youll only pay when your item sells through a click on your ad. The priority strategy helps your listings reach highly motivated buyers with priority access ad placements and advanced targeting controls.

  4. You will always be charged for valid clicks on listings promoted using a priority strategy, but you will only be charged for listings promoted using the general strategy if a buyer clicks on your ad and then purchases any of your promoted items within 30 days of clicking.

  5. You only pay for clicks on your promoted listings. Grow your business. Reach motivated buyers with access to effective ad placements. Based on a cost-per-click model, you determine how much you’re willing to spend on your campaigns and are only charged when a buyer clicks on your ad.

  6. export.ebay.com › advertising › promoted-listingsPromoted Listings - eBay

    When you promote your listings using a priority strategy, your campaign will use a cost-per-click model and you’ll only pay for clicks on your ads.

  7. Promoted Listings Advanced is a cost-per-click advertising solution that provides priority access to placements across eBay. With advanced campaign management options like keyword targeting and budget controls, you can grow your business and increase sales, and you only pay when your ad is clicked.

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