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During elections, broadcasters must give candidates, parties and issues equitable treatment with regard to air time, paid advertising, news and debates.
- Guidelines for TV and radio broadcasters and TV service ...
During an election period, broadcasters and TV service...
- TV and Radio Advertising Basics | CRTC
Broadcasters don’t have to air commercial messages, public...
- Guidelines for TV and radio broadcasters and TV service ...
Aug 17, 2021 · Broadcasters are free to accept and run third-party election advertising during an election. They have no obligation to do so, but if they choose to, they should ensure that such ads identify the third party.
During an election period, broadcasters and TV service providers are guided by the following policy objectives set out in the Broadcasting Act (the Act). The Act states that the programming provided by the Canadian broadcasting system should, among other objectives:
- Limits to Advertising Time
- Content of Advertisements
- Types of Ads
- Related Information
Discretionary services: a maximum of 12 minutes of national advertising per clock hourMainstream sports services and national news services: an average of 12 minutes per hour over the broadcast dayOn-demand services: may only carry advertising under special circumstancesTelevision stations: no limitsThe CRTC doesn’t directly regulate advertising content, except advertising to children and alcohol ads.
Advertising Material
The Commission clarified its definition of “advertising material” for the purpose of certifying Canadian programs in Information Bulletin CRTC 2017-434, which indicates that infomercials and other types of advertising material are excluded from the certification of Canadian programs. This bulletin also refers to the definitions of “advertising material” and “advertising message” set out in the Discretionary Services Regulations and the Television Broadcasting Regulations, 1987.
Infomercials
A TV infomercial combines entertainment or information with the sale or promotion of goods or services in a program that’s more than 12 minutes long. Broadcasters must clearly inform viewers that infomercials are paid commercial advertising. On commercial radio stations, an advertisement that’s more than 3 minutes long must be identified as a paid commercial, by clear and prominent announcements, before and after the segments. The announcement must be repeated when the program breaks, and bef...
Local promotions on US channels
You may see a promotion for a Canadian show on a US TV station. Both US and Canadian stations set aside some advertising time (1 to 2 minutes per hour) for “local availabilities.” Distributors use this time for their own purposes, and Canadian distributors air promotions for Canadian broadcasting services.
News media, publishers and broadcasters should not publish, broadcast or transmit political advertising during the blackout period. The blackout period is the day before election day and election day.
This section explains political advertising: the authorization requirements, the blackout period and survey restrictions. It also explains the responsibilities of broadcasters or publishers regarding the rates charged for advertising.
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Jan 1, 2010 · A highly contentious area of election behaviour has been the matter of what in Canada is called “third-party advertising.” This simply means advertising purchased to influence the outcome of an election during the election campaign itself that has not been purchased by a political party or its candidates.
