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- Visuals intended for evoking emotions may reduce learning when paired with communications like fact lists because they distract from information processing. Emotion can support learning by captivating attention, but emotional images should be used with narrative text which also leveraged emotion to convey messages.
instituteforpr.org/how-images-and-stories-influence-the-emotionalization-of-science-communication/How Images and Stories Influence the “Emotionalization” of ...
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Nov 12, 2019 · On the other hand, when paired with fact lists, the emotion-evoking images can distract from information processing. Images that provide specific examples or greater context may be better suited for communications intended for presenting information in a more accessible way.
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Dec 16, 2019 · When fact lists are presented with emotional images, readers gain less knowledge than if there were no images at all. Emotional stimuli can distract from information processing, which is central for fact lists and other fact-driven communications.
Feb 5, 2020 · Because we process visual stimulation at lightning speed, images are likely to prompt strong emotion, which in turn can lead to action. The so-called ‘visual cortex,’ responsible for processing visuals, is much more powerful than previously thought, researchers at Michigan State University discovered in a recent study.
Feb 11, 2013 · Thus, as expected, the higher amount of visual information in the photos triggered increased perceptual and semantic processing associated with stronger responses in a semantic and emotion processing network.
- Lorna H. Schlochtermeier, Lars Kuchinke, Lars Kuchinke, Corinna Pehrs, Karolina Urton, Hermann Kappe...
- 10.1371/journal.pone.0055619
- 2013
- PLoS One. 2013; 8(2): e55619.
Aug 3, 2023 · Images impact emotions faster and more powerfully than words. Some studies suggest that there are separate neural networks for processing “pictorial and verbal displays of emotion” (12) and that visual stimuli are processed more rapidly by the brain than words (e.g. 13 and 14).
Jun 8, 2016 · The results of Experiment 1 suggest that the basis for enhanced detection accuracy in visual processing is related to emotional arousal in viewing the pictures, but not to emotional valence, or evoked impressions in the dimensions of danger, pleasantness, and impact.
Jun 9, 2022 · In this article, Juslin’s mechanisms are adapted to the visual domain, resulting in six different emotion-evoking mechanisms: startle reflex, evaluative conditioning, emotional contagion, mental imagery, syntactic expectancy and external appraisal.