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- With YouTube ads, you can pay to show your video in YouTube search for any keyword. For example, if you had an iPhone X unboxing video, then you could run YouTube ads for the keyword “iPhone X unboxing.”
ahrefs.com/blog/youtube-keyword-research/
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In this video, I dive deep into Keyword Targeting for YouTube Ads. I go over best practices and tips for YouTube Ads keyword targeting. Whether you are a beginner or an expert, these...
- 9 min
- 16K
- AdLeg
- Overview
- Available targeting methods for Video campaigns
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon and open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
Video campaigns run on YouTube and across the web through Google Ads. By targeting your Video campaigns on YouTube and Google video partners, you can advertise to people at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and your data segments, you can reach specific or niche audiences based on who they are, what they're interested in, or what content they're viewing.
Audience targeting methods
Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:
• Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
• Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.
• Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more About audience targeting.
• Affinity segments: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
Placement targeting is about choosing specific or relevant sites where you would like to show your ad, while in keyword targeting you choose to show your video ads in front of YouTube...
- 5 min
- 5.1K
- Linx Digital
In this video, we are going to talk about YouTube Ads Keyword Targeting and the best practices that you need to follow to set these up to 10X your campaign p...
- 10 min
- Linx Digital
Sep 12, 2023 · One effective tool within YouTube’s advertising arsenal is keyword ads. In this article, we’ll explore the concept of ads on YouTube, how they work, and why they are an invaluable...
May 27, 2024 · You can find keywords for YouTube videos by leveraging one or more of the following methods: Use YouTube Keyword Research Tools; Check Out the YouTube Analytics Research Report; Use YouTube’s Autocomplete Feature; Analyze Your Competitors’ Videos; Determine the Search Intent of Your Keywords; Create a Keyword Map; Use YouTube Keyword ...
While keyword targeting for YouTube Ads is very imprecise, it can work really well and can help you scale a campaign! Because of how broad it is, it opens up many opportunities for traffic while allowing you to quickly grow your campaign.
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Friendly interface, live data, 25 billion keywords to track. Try the award-winning & most powerful keyword research tool with a streamlined interface.
