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Jun 22, 2022 · The proposed agenda focuses on time, interactive (minority ↔ majority), and motivated influence as critical explanatory variables to address in the next phase of research on minority influence in the pursuit of social change.
Our plan in the present article will be to review briefly a traditional dependence model of majority influence and Moscovici's model of minority influence. Then the principles of social impact theory will be presented and their application to an understanding of so-cial influence will be specified.
The major areas of empirical research in the minority influence tradition focus how minorities and majorities differently impact message processing. However, the literature can benefit from more fully examining the contexts in which minority influence occurs.
Social impact theory offers a general model of social influence processes that integrates previous theoretical formulations and empirical findings and accounts for the reciprocal influence of majorities and minorities.
- Informational Social Influence: Conforming to Be Accurate
- Normative Social Influence: Conforming to Be Liked and to Avoid Rejection
- Majority Influence: Conforming to The Group
- Minority Influence: Resisting Group Pressure
Although mimicry represents the more subtle side, social influence also occurs in a more active and thoughtful sense, for instance, when we actively look to our friends’ opinions to determine appropriate behavior, when a car salesperson attempts to make a sale, or even when a powerful dictator uses physical aggression to force the people in his cou...
In other cases we conform not because we want to have valid knowledge but rather to meet the goal of belonging to and being accepted by a group that we care about (Deutsch & Gerard, 1955). When we start smoking cigarettes or buy shoes that we cannot really afford in order to impress others, we do these things not so much because we think they are t...
Although conformity occurs whenever group members change their opinions or behaviors as a result of their perceptions of others, we can divide such influence into two types. occurswhen the beliefs held by the larger number of individuals in the current social group prevail. In contrast, occurs when the beliefs held by the smaller number of individu...
The research that we have discussed to this point involves conformity in which the opinions and behaviors of individuals become more similar to the opinions and behaviors of the majority of the people in the group—majority influence. But we do not always blindly conform to the beliefs of the majority. Although more unusual, there are nevertheless c...
- Charles Stangor
- 2014
A new theory of social impact is examined that views social influence as resulting from forces operating in a social force field. It proposes that influence by either a majority or a minority will be a multiplicative function of the strength, immediacy, and number of its members.
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Jun 1, 2022 · Minority influence research was sparked by Moscovici’s observation about the power of active minorities to instigate social change. This idea invigorated research on social influence, which...
