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  1. Apr 17, 2017 · A domain in which metaphors play an important role is political communication (e.g., Mio, Citation 1997; Ottati et al., Citation 2014). Metaphors can explain a particular policy stance, persuade people toward a certain viewpoint, and affect people’s opinion about policy issues (Bougher, Citation 2012; Ottati et al., Citation 2014).

    • Amber Boeynaems, Christian Burgers, Elly A. Konijn, Gerard J. Steen
    • 2017
  2. Mar 25, 2019 · To be able to deal with the diversity in metaphors and political positions, we coded the effect direction as positive when the dependent variable shifted in line with the position implied by the metaphorical frame (e.g., when the natural analogy frame led to a more positive attitude towards geo-engineering, or when the strategy frame led to a more negative attitude towards news), and negative ...

    • Britta C. Brugman, Christian Burgers, Barbara Vis
    • 2019
  3. This chapter develops a comprehensive model of metaphor effects within the domain of political communication and political cognition. We begin by considering the nature and prevalence of metaphor commonly appearing in political rhetoric. We then provide an overarching theoretical perspective that conceptualizes metaphoric political rhetoric as a form of political framing. This metaphoric ...

  4. 1. Introduction. Metaphor is one of the primary stylistic features of political discourse, and its persuasive power. ledged (Charteris-Black, 2005, 2006, 2013; Lakoff. 1996/2002;Musolff, 2004, 2016; Burgers. for female politicians in the political arena (Atkeson, 2003) has inevitably resulted in an. in the in.

  5. Nov 1, 2009 · We propose that metaphor is a mechanism by which motivational states in one conceptual domain can influence attitudes in a superficially unrelated domain. Two studies tested whether activating motives related to the self-concept influences attitudes toward social topics when the topics' metaphoric association to the motives is made salient through linguistic framing.

    • Mark J. Landau, Daniel Sullivan, Jeff Greenberg
    • 2009
  6. This article reviews this evidence, demonstrating that the metaphors pervading everyday communication uniquely shape how people think and feel about a host of important issues. The authors draw on theories of motivated social cognition to chart avenues for future research on the situational factors that moderate metaphor's impact on attitudes.

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  8. Interact to Influence Political and Social Attitudes Mark J. Landau,1 Daniel Sullivan,1 and Jeff Greenberg2 University of Kansas and University of Arizona ABSTRACT - We propose that metaphor is a mechanism by which motivational states in one conceptual domain can influence attitudes in a superficially unrelated domain.

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