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      • What we see, hear, and feel (both inside the oral cavity and elsewhere) influences what we taste, not to mention how much we enjoy the ensuing flavor experience. What we taste can be thought of as the sensory-discriminative and how much we enjoy as the hedonic response to food, respectively.
      www.sciencedirect.com/science/article/pii/B9780128124925000103
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  2. Oct 1, 2023 · Various food-relevant visual cues, including the colour of food/drinks, of food and beverage packaging, of the glassware/cup, of the plateware, of the cutlery, and of the environment, all appear capable of affecting flavour perception, at least under a subset of conditions (Spence, 2015a).

  3. Feb 22, 2021 · Specifically, four experiments examine the effects of sequentially encountered visual and olfactory sensory cues on food taste perception. We theorize and find empirical evidence that an olfactory cue benefits from first encountering a visual cue, but not vice versa.

    • Dipayan Biswas, Lauren I. Labrecque, Donald R. Lehmann
    • 25
    • 2021
    • 22 February 2021
  4. Mar 26, 2015 · One growing area of interest in the study of multisensory flavor perception comes from work on crossmodal correspondences. The latest research shows that people tend to associate tastes, food aromas, and flavors with other unrelated sensory cues in ways that are surprisingly consistent.

    • Charles Spence
    • 2015
  5. Dec 9, 2020 · In this review, we create a framework for this existing research. Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste.

    • Aradhna Krishna, Ryan S. Elder
    • 25
    • 2021
    • 09 December 2020
  6. Sep 20, 2023 · Our research indicates that shape can affect taste perception during consumption and suggests that 3D food printers offer an opportunity to design specific shapes that influence taste...

  7. From a sensory perspective, cues intrinsic to the perceptual experience of consuming the food, or bottom-up cues, including all five senses—vision, olfaction, audition, haptic, and ultimately gustation (or taste) of the food—impact taste eval-uations directly.

  8. The latest research by psychologists and cognitive neuroscientists increasingly reveals the complex multisensory interactions that give rise to the flavor experiences we all know and love, demonstrating how they rely on the integration of cues from all of the human senses.

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