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- You need to keep track of how your audience is interacting with each video, and use the information to determine tactics for increasing views and engagement. This is exactly why you need YouTube Analytics. Through YouTube Analytics, you can gain insights about your video viewers, find out who they are, what they like, etc.
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Sep 13, 2023 · How to Access YouTube Analytics. According to HubSpot’s 2023 Video Marketing Trends Report, 77% of marketers use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you can access data to keep track of performance.
Jun 17, 2020 · Today, to rank your videos above the competition’s, you need to know which metrics matter and how to create videos that users love. In this post, I’ll share the top 10 metrics that all YouTubers and video marketers should be focusing on to generate the best possible results.
Dec 6, 2023 · If you’re using YouTube, you need to keep an eye on your YouTube analytics. Understanding what’s happening under the hood of your YouTube channel is the only way to grow. But what do you need to track, and what tools can help you find that data?
Learn everything you need to know about YouTube Analytics and how to use YouTube metrics to help you become more successful with data on the platform. If you want to grow and scale your YouTube channel and the business around it, you need to start optimizing your videos to gain more views, engagement, and subscribers.
- Watch Time. The first metric on the list is watch time. Before YouTube updated its algorithm, YouTube views were the only way to measure a video's success.
- Average Percentage Viewed The average percentage viewed (APV) is the average percentage of views a video receives during a given period. This metric shows how well your videos perform based on your channel's overall audience size.
- Average View Duration. Average view duration (AVD) is the average length of time viewers spend watching videos on your channel, assuming they start and finish watching them at full length.
- Audience Retention. In 2021, YouTube made its Audience retention feature a well-rounded tool for creators. It can become a significant weapon in your arsenal if you know how to study it.
Mar 7, 2024 · 8 minutes. Building a strong YouTube channel starts with understanding your audience. Do viewers love your videos? Is your channel growing? Where do your views come from? These are all questions that directly impact your content and approach to YouTube marketing.
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Jun 24, 2024 · Through YouTube Analytics, you can gain insights about your video viewers, find out who they are, what they like, etc. And based on this information, you’ll understand what type of content you need to create in order to further engage your audience. In other words, YouTube Analytics can help you optimize your video marketing strategy.
