Search results
Consumer Views of Massage. 95 percent of individuals surveyed view massage as being beneficial to overall health and wellness. 95 percent of individuals surveyed believe that massage can be effective in reducing pain; with 29 percent of respondents stating they have used massage therapy for pain relief. Consumers received an average of 3 ...
- Where Are Consumers Getting Massage? In 2022, 44% of female consumers and 38% of male consumers got a massage in a spa. 37% of consumers got a massage at a massage therapist’s office.
- Why Do Consumers Get a Massage? Forty-eight percent of all massage consumers got their last massage for health and wellness reasons. Just 18% of consumers list pampering as their primary reason for their last massage, and 34% of consumers received a massage for pampering in the last year.
- Where do clients find massage therapists? While most massage therapists don’t actively promote client-to-client referrals, at just 48 percent, that is the most common way clients find a massage therapist, at 89 percent.
- Where do massage therapists find clients? The average massage therapist uses more than five outlets of communication to promote their practice. Social media and the internet are the most common digital tools massage therapists use to promote their practice.
Packed with the latest research on every aspect of the massage therapy marketplace and practical tips to help you grow your practice, the annual Massage Profession Research Report includes the results of four AMTA benchmark surveys tracking the profession. This report is free to AMTA members for download. Log In to Download.
Oct 26, 2021 · As we look at key market data from 2021, the state of the massage therapy profession looks bright based on these latest findings from AMTA's recent surveys, data from agencies and information ...
May 29, 2009 · By Kathryn Feather. May 29, 2009. In its 11 th annual survey of American consumers, the American Massage Therapy Association found that more people get massage therapy for medical purposes than for relaxation, with baby boomers leading the way. The goal of a better quality of life and overall wellness drove 24 percent of adult Americans to ...
AMTA is a clear leader in credibility and respectability among adults who have had a massage in the past year. Response rates for both attributes came back with a 6-1 and 4-1 AMTA advantage, respectively, over ABMP. Consumers who have had a massage in the past year utilize AMTA as their information source 2-1 over the nearest competitor.
People also ask
Does Amta have a consumer survey?
What does Amta stand for in massage therapy?
What does Amta stand for?
What is Amta's annual Consumer Survey?
Is Amta a good massage therapist?
What does Amta do?
4 2010 and 2009 AMTA Consumer Surveys 5 2010 AMTA Industry Survey 6 AMTA Consumer Surveys 2003-2010 7 Based on a comparison of results of an AMTA 2010 Industry Survey and 2006 U.S. Department of Labor, Bureau of Labor Statistics data. 8 American Massage Therapy Association 9 The National Certification Board for Therapeutic Massage and Bodywork
