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  1. Rising American tennis star Ben Shelton will wear Swiss Brand On’s clothing and shoes starting in 2023. Shelton was previously wearing Nike and New Balance shoes. The news is not entirely surprising. Shelton is represented by Team8, a sports management agency owned by Roger Federer. Federer is also an investor in On. Shelton finished the […]

  2. Mar 20, 2023 · Ben Shelton in On tennis gear. On. Shelton plans to start wearing his version of The Roger Pro in Miami. On has also signed 16-year-old Brazilian junior player João Fonseca.

  3. Aug 27, 2024 · Ben Shelton at the U.S. Men’s Clay Court Championships: April 2024. Shelton won his first clay court championship in April 2024 in Houston. Here is a look at the American phenom's U.S. open On ...

    • Katie Abel
  4. Mar 20, 2023 · U.S. sensation Ben Shelton taps On as tennis brand of the future. American rising star Ben Shelton, who dazzled the tennis world by reaching the quarterfinal at the Australian Open 2023, is the ...

  5. Mar 20, 2023 · On adds tennis stars Iga Świątek and Ben Shelton to athlete roster, who will wear customized versions of The Roger Pro shoe. ... On has added up-and-comer Ben Shelton, 20, to its roster. Shelton ...

    • Peter Verry
  6. Jul 30, 2024 · Apparel: On Court-T ($80) and Court Shorts ($80) Shelton was On’s first notable signing in men’s game. The Court-T he wears is made of a lightweight material that moves as he does. The regular ...

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  8. Sep 6, 2023 · On co-CEO Marc Maurer, along with doubles partner Roger Federer, are storming into the U.S. Open with a new collection and a roster of rising stars wearing its shoes. Late Tuesday night at New ...