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      • The Brooklyn-born rapper purchased the Basquiat painting Mecca (1982) in 2013 at Sotheby’s for $4.2 million. That work depicts a New York landscape with the word “Empire” scrawled across the top, underneath the artist’s signature crown. The advertisement is part of a larger Tiffany’s campaign exploring modern love.
  1. Aug 23, 2021 · Tiffany & Co. has launched a new campaign about modern love featuring Beyoncé and Jay-Z with a Basquiat painting as a backdrop. Titled Equals Pi (1982), the long-unseen turquoise painting is...

  2. Aug 24, 2021 · Dubbed “About Love,” the ads feature Jay-Z and Beyoncé relaxing at a modernist home in Bel Air wearing grail-level pieces steeped in Tiffany lore: all 128.54 carats of the famed Tiffany ...

    • Nate Freeman
  3. Aug 23, 2021 · The couple posed alongside a rare painting by Jean-Michel Basquiat from 1982 called Equals Pi, which depicts a figure in a dunce cap alongside the phrase “Ten Yen” on a seafoam green...

  4. Aug 23, 2021 · New York City’s preeminent power couple, Beyoncé and Jay-Z, are facing backlash online after appearing in a new Tiffany & Co. advertising campaign that features a never-before-seen painting by late...

    • Ben Cost
    • 30 sec
  5. Aug 27, 2021 · In one just-released image from the ABOUT LOVE campaign, the two pose in front of a rarely seen Basquiat painting titled Equals Pi (1982). The dominant color is turquoise and recalls the jeweler's signature hue. Basquiat’s painting is immediately recognizable as his work.

  6. Sep 1, 2021 · Last week, when the new Tiffany & Company ad campaign broke featuring the quartet of Beyoncé, Jay-Z, a 128-carat diamond and a rarely seen Jean-Michel Basquiat painting that had recently been...

  7. Aug 23, 2021 · A never-before-seen Jean-Michel Basquiat painting has emerged, and is the centerpiece in Tiffany & Co.'s latest ad campaign. The 1982 painting titled "Equals Pi" was in the hands of a private...