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1. www.afr.com › companies › media-and-marketingColes Radio: grocery giant eyes advertising dollars

   www.afr.com › companies › media-and-marketing

   Apr 30, 2023 · Coles Radio shake-up could give grocery giant $1b ad market boost. Sam Buckingham-Jones Media and marketing reporter. Apr 30, 2023 – 5.34pm. Coles has put its Coles Radio account up for tender ...

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2. www.novaentertainment.com.au › coles-radio-brandColes Radio - NOVA Entertainment

   www.novaentertainment.com.au › coles-radio-brand

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   Connect with 14 million grocery buyers at point of purchase. Coles Radio is a national digital radio station, created by NOVA Entertainment as part of a unique music partnership with Coles. Now playing in 800 stores nationally, Coles Radio combines the power of the country’s largest grocery retailer with the inimitable impact of radio to deliver a truly integrated path to purchase.

3. radiotoday.com.au › how-coles-radio-becameHow Coles Radio became Australia’s highest rating DAB+ ...

   radiotoday.com.au › how-coles-radio-became

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   Jun 7, 2019 · It is true that 5.7M people listen to Coles radio via in-store, however from a DAB+ perceptive Coles remains either the #1 or #2 station across all DAB+ listening in Australia. This survey we achieved the highest cume we’ve ever had, and the highest of any DAB+ station since GFK ratings began, so more and more people are choosing to listen ...

4. www.latterly.org › coles-marketing-strategyColes Marketing Strategy 2024: A Case Study – Latterly.org

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   Jun 23, 2024 · Coles Marketing Strategy 2024: A Case Study. Coles, one of Australia’s leading supermarket chains, has developed a strategic marketing plan to stay ahead in the competitive grocery market. Their approach involves an in-depth analysis of the market, including SWOT analysis, target market analysis, and marketing mix analysis.

5. www.heraldsun.com.au › lifestyle › the-cheeky-theoryThe cheeky theory that explains why you spend so much at the ...

   www.heraldsun.com.au › lifestyle › the-cheeky-theory

   May 27, 2024 · According to the NOVA website, “Playing in 800 stores nationally, Coles Radio combines the power of the country’s largest grocery retailer with the inimitable impact of radio to deliver a ...

6. www.adnews.com.au › news › media-buyers-should-beMedia buyers should be checking out Coles Radio - AdNews

   www.adnews.com.au › news › media-buyers-should-be

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   Aug 14, 2018 · With more than 14 million transactions every working day across the entire Coles network, advertisers are looking to hone in on customers right before the point of purchase.

7. People also ask

   Does Coles Radio reach 14 million grocery buyers?

   • NOVA claims the Coles Radio audio stream reaches 14 million grocery buyers across 800 stores at the point they make their purchase decision. ARN, which owns the KIIS and iHeartRadio brands, has been working with Woolworths since 2021, and creates the in-store audio product for Chemist Warehouse.

   Coles Radio: grocery giant eyes advertising dollars - Financial Review

   www.afr.com/companies/media-and-marketing/coles-radio-shake-up-could-give-grocery-giant-1b-ad-market-boost-20230427-p5d3p0

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   What is Coles Radio?

   • Coles Radio is a national digital radio station, created by NOVA Entertainment as part of a unique music partnership with Coles. Now playing in 800 stores nationally, Coles Radio combines the power of the country’s largest grocery retailer with the inimitable impact of radio to deliver a truly integrated path to purchase.

   Coles Radio - NOVA Entertainment

   www.novaentertainment.com.au/coles-radio-brand

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   Will Coles overtake Woolworths?

   • Coles has put its Coles Radio account up for tender as it attempts to increase revenues from the lucrative $1 billion retail media advertising sector – and overtake its supermarket competitor, Woolworths. NOVA has run Coles Radio for almost a decade, making it one of the most popular digital radio stations in the country.

   Coles Radio: grocery giant eyes advertising dollars - Financial Review

   www.afr.com/companies/media-and-marketing/coles-radio-shake-up-could-give-grocery-giant-1b-ad-market-boost-20230427-p5d3p0

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   How long did it take Coles to become a radio station?

   • It took Coles three years to follow – it formed Coles 360 in 2022, and has a sales team selling advertising to its suppliers. Coles first partnered with NOVA back in 2014. Coles Radio has been a surprise runaway hit – at one stage, it was the country’s top digital radio station.

   Coles Radio: grocery giant eyes advertising dollars - Financial Review

   www.afr.com/companies/media-and-marketing/coles-radio-shake-up-could-give-grocery-giant-1b-ad-market-boost-20230427-p5d3p0

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   Does Coles want more targeted audio advertising in-store?

   • Coles wants to reach shoppers with more targeted audio advertising in-store. Sources with knowledge of the pitch, who were not authorised to speak publicly, say companies including Southern Cross Austereo, ARN, Nine Radio and Qsic have been approached for the process.

   Coles Radio: grocery giant eyes advertising dollars - Financial Review

   www.afr.com/companies/media-and-marketing/coles-radio-shake-up-could-give-grocery-giant-1b-ad-market-boost-20230427-p5d3p0

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   Does Coles have a marketing mix?

   • By aligning their marketing strategies with these objectives, Coles ensures that their efforts are focused and impactful. The marketing mix, also known as the 4Ps, is a key component of Coles’ marketing strategy. They carefully consider the product, price, place, and promotion strategies to create a holistic and effective marketing approach.

   Coles Marketing Strategy 2024: A Case Study – Latterly.org

   www.latterly.org/coles-marketing-strategy/

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8. www.adnews.com.au › adnews › coles-becomes-major-adColes becomes major ad platform with own radio station

   www.adnews.com.au › adnews › coles-becomes-major-ad

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   Jan 24, 2014 · Coles supermarkets and dmg Radio Australia have done a deal to digitally stream Coles Radio to over 750 stores. The supermarket says that means brands can reach over 14 million customers a week ...