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1. • • Enjoy for Life We are uniquely positioned to help customers enjoy their tech throughout their life, and by doing so we drive relationships that are long-lasting and more valuable to our customers and to us.
     www.currysplc.com/about-us/business-model/

     Business Model - Currys PLC

2. www.currysplc.com › news-media › press-releasesCurrys Transforms Instore and Online Customer Experience

   www.currysplc.com › news-media › press-releases

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   Sep 29, 2022 · Currys builds on its legacy to give customers the best of both online and stores. Transformation milestone gives shoppers a more personalised and connected service across all channels. New Colleague Hub gives colleagues greater visibility of the customer to drive meaningful conversations.

3. www.marketingweek.com › currys-brand-customerCurrys CEO says brand focus has led to ‘consistently ...

   www.marketingweek.com › currys-brand-customer

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   Jan 18, 2024 · Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.

4. Videos

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     Steps to Use Curry's PC World Live Sales Video Chat,

     Mar 26, 2021

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     Currys PC World | Life Without Tech

     May 4, 2020

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     Currys’ omnichannel experience wows customers with Salesforce

     Jun 17, 2022

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5. www.currysplc.com › news-media › press-releasesCurrys Full Year Results 2023/24 | Currys PLC

   www.currysplc.com › news-media › press-releases

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   Apr 27, 2024 · Delivering on our strategy drives improved customer satisfaction, which has climbed to record levels this year. It also drives improved profits. Our UK&I gross margin is now +240bps higher than three years ago and our Nordics gross margin has rebounded strongly, up +190bps YoY.

6. 365retail.co.uk › currys-transforms-instore-andCurrys transforms instore and online customer experience

   365retail.co.uk › currys-transforms-instore-and

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   Sep 29, 2022 · This latest move has seen Currys create a new, single, integrated ecosystem, that gives its customers the best of its online and offline worlds; delivering streamlined, frictionless customer experiences, powered by a single, view of every customer.

7. www.marketingweek.com › currys-to-focus-on-loyaltyCurrys to focus on loyalty over customer acquisition amid ...

   www.marketingweek.com › currys-to-focus-on-loyalty

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   Jul 7, 2022 · With 80% of UK households already shopping at Currys, group CEO Alex Baldock told investors today (7 July) the retailer isn’t actively looking to grow its customer base further. Instead, the business wants to create “customers for life”.

   • Author: Niamh Carroll

8. www.currysplc.com › about-us › business-modelBusiness Model - Currys PLC

   www.currysplc.com › about-us › business-model

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   Our business model is to help everyone to choose, afford and enjoy technology. Customers are at the heart of everything we do. We work constantly to improve the customer experience and deliver value for all stakeholders.

9. People also ask

   Does Currys have a 'customers for life' strategy?

   • Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland. Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.

   Currys CEO says brand focus has led to ‘consistently improving

   www.marketingweek.com/currys-brand-customer/

   See all results for this question

   What's new at Currys?

   • This latest move has seen Currys create a new, single, integrated ecosystem, that gives its customers the best of its online and offline worlds; delivering streamlined, frictionless customer experiences, powered by a single, view of every customer.

   Currys Transforms Instore and Online Customer Experience

   www.currysplc.com/news-media/press-releases/2022/currys-transforms-instore-and-online-customer-experience/

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   Why is Currys a great brand?

   • With a significantly expanded customer base, Currys remains committed to getting to know its customers better and talking to them more in increasingly valuable ways – this way it can provide them with a higher level of customer service and even more help, ensuring that they keep coming back.

   Currys Transforms Instore and Online Customer Experience

   www.currysplc.com/news-media/press-releases/2022/currys-transforms-instore-and-online-customer-experience/

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   Why should you shop at Currys?

   • This will make it easier for customers to shop at Currys, providing them with an unrivalled range and delivering a better experience than they could get from a standalone channel. Data reveals 80% of UK households have shopped with Currys and, on average, the retailer serves over 8.5 million customers a week.

   Currys transforms instore and online customer experience - 365 Retail

   365retail.co.uk/currys-transforms-instore-and-online-customer-experience/

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   How will Currys deal with the cost of living crisis?

   • It will attempt to offset these through its “ongoing saving programmes and vigilant day-to-day cost controls”, CFO Marsh said. However, according to Baldock, Currys will also be “doubling down” on its customer offer and doing “all we can” to help customers through the cost of living crisis.

   Inflation: Currys to focus on loyalty over customer acquisition

   www.marketingweek.com/currys-to-focus-on-loyalty-over-customer-acquisition-amid-pressures-of-inflation/

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   Is Currys a good place to buy from a credit card?

   • Amid the cost of living crisis, credit allows people to spread the price of their purchases. Baldock claimed that credit customers are 12-points happier in customer satisfaction than non-credit customers, and are 70% likelier to come back and shop with Currys. The retailer is “confident” it will reach its 16% targeted adoption rate by 2023/24

   Inflation: Currys to focus on loyalty over customer acquisition

   www.marketingweek.com/currys-to-focus-on-loyalty-over-customer-acquisition-amid-pressures-of-inflation/

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10. retailtechinnovationhub.com › home › 2022/9/30Currys boosts in-store and online customer experience

    retailtechinnovationhub.com › home › 2022/9/30

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    Sep 30, 2022 · Currys boosts in-store and online customer experience. Currys has gone live with a more connected service across all of its channels that, the technology retailer says, will “provide personalised journeys and customer insights on a massive scale”.