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Sep 29, 2022 · Evidence that not everyone wants to simply buy a TV or laptop online, they want to do their research, which often starts online, before they then decide to go kick the tyres on a product in-store. Over the last 16 months Currys has embarked on a mission to transform into a best-in-class, digital-first omnichannel retailer.
May 9, 2024 · “Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we’ll do the same to our own business.
- Cliff Saran
- The Human Element
- Building A Long-Term Relationship
- Tracking Performance
- My Take
The technology is an important part of making this work — including Salesforce Commerce Cloud and Service Cloud, plus integration to other systems using MuleSoft — but the human element is just as important. Currys has invested over £25 million ($31m) in staff development and sees expert advice and guidance as an essential part of its proposition. ...
Building the relationship in the right way is important because Currys wants to establish a long-term relationship with customers. As well as selling new product, the business has a huge repairs operation that completes more than 1.9 million repairs over a year. It also offers trade-in and recycling of redundant equipment. Geraghty comments: A join...
Making sure that the customer experience lives up to expectations is also important. Again, this often means joined-up processes that run across both online and in-store. Currys offers a same-day buy online, pick up in store service, with pickup within 30 minutes if the store has the item in stock, or within 24 hours if it needs to come to the stor...
Plenty of ambition there from Currys to keep on improving the customer experience. My memories of shopping at electronics retailers have not always been happy. But what Currys is now attempting shows how much of a difference it can make through thoughtful adoption of modern connected digital technologies. It's intriguing to see how much it is alrea...
- Phil Wainewright
Sep 30, 2022 · Currys has gone live with a more connected service across all of its channels that, the technology retailer says, will “provide personalised journeys and customer insights on a massive scale”. Over the last 16 months, Currys has embarked on a mission to transform into a “best in class, digital first omnichannel retailer”.
May 9, 2024 · Currys, an omnichannel retailer of technology and electrical products and services, has selected Accenture and Microsoft to deliver its core cloud technology infrastructure that will enable it to leverage the latest AI technologies to enhance operations, elevate the shopping experience, and improve the colleague experience for its 25,000 people.
May 13, 2021 · Tons of top tech: Currys will continue to offer a huge range of the latest and greatest technology from the biggest brands. That includes a new mobile offer, launching later in 2021, a combination of handsets, connectivity and ways to spread the cost that take transparency, flexibility and value for money to the next level for customers.
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Jul 20, 2022 · Technology plays an increasingly vital role in UK consumers’ lives and Currys research has found that 68% of Brits depend on technology for their day-to-day living, with the average person spending eight hours a day, using 11 different pieces of tech *. Therefore when an essential piece of tech, such as a cooker or freezer, breaks or needs replacing the impact on both the customer’s pocket ...
