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  1. Sep 1, 2016 · John Legend is the latest ambassador for the Belvedere (Red) campaign, which aims to raise funds for the Global Fund and fight the spread of HIV and Aids. We got to meet the man at an exclusive ...

  2. Aug 28, 2016 · 50 per cent of the profits from Belvedere’s unique RED bottles, which will be available from September at select retailers around the world, go towards the Global Fund to help fight HIV/AIDS in ...

  3. Oct 18, 2015 · John Legend Teams Up With HIV/AIDS Charity 'RED' and Belvedere Vodka to Bring the Love ... of vodka from which 50% of proceeds go to 'The Global Fund To Fight Aids, Tuberculosis and Malaria ...

    • Elton John. British singer, songwriter, pianist and composer Elton John established the nonprofit organization Elton John AIDS Foundation (EJAF) in 1992.
    • Bill Gates. The Bill & Melinda Gates Foundation was launched in 2000 and is reported to be the largest private foundation in the world. Along with many other causes, the foundation has promised to donate $100 million towards HIV/AIDS awareness and support in India.
    • Victoria Beckham. The fashion designer and former Spice Girl was appointed UNAIDS International Goodwill Ambassador in 2014 and continues to support HIV/AIDS prevention and treatment through spreading awareness about the virus.
    • Rihanna. Singer/songwriter Rihanna was named Harvard’s Humanitarian of the Year in 2017 and has helped MAC Cosmetics’ MAC AIDS fundraise over $500 million to help fight the current HIV/AIDS epidemic.
  4. Dec 1, 2016 · The aim of World AIDS Day is to raise awareness and support for people living with HIV, and John Legend has done just that through his latest campaign with Belvedere. Legend teamed up with Esther Mahlangu, a South African artist, humanitarian and royal of the Ndebele tribe, to create the latest line of Belvedere RED vodka.

  5. Sep 2, 2016 · Follow. 81-year-old South African contemporary artist Esther Mahlangu has teamed up with US’ RnB star John Legend and luxury vodka brand Belvedere in a campaign to fight the widespread of HIV/Aids. Esther Mahlangu and John Legend. Photo: www.sowetanlive.co.za.

  6. Sep 1, 2016 · When Belvedere presented this opportunity to help support a product that I would already buy and that was going to help save lives, I thought it was a great idea.” says John Legend.