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  1. Mar 15, 2023 · In order to reach a decision on the new names, Kellogg says it turned to its global workforce of approximately 31,000. Nearly 1,000 employees submitted more than 4,000 name suggestions.

    • 8 min
    • Brooke DiPalma
  2. Mar 15, 2023 · By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg ...

  3. Mar 15, 2023 · We have taken his instantly recognizable script and then underlined and elevated the 'Co,' emphasizing our ambition as a 117-year-old start-up taking Mr. Kellogg's original company to new heights."

  4. Mar 15, 2023 · Kellogg moved a step closer to splitting the 117-year-old company by announcing the names of the two businesses that will result from the much-anticipated separation. The split is scheduled for ...

  5. Sep 11, 2023 · Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new ...

  6. Mar 15, 2023 · The cereal business – home to brands including Kellogg's, Froot Loops and Rice Krispies – will be named "WK Kellogg Co," after company founder W.K. Kellogg, who created Corn Flakes in 1894.

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  8. Oct 2, 2023 · The separation was achieved through the distribution of all of the shares of WK Kellogg Co to holders of Kellanova common stock at 12:01 a.m. EDT on October 2, 2023, with Kellanova shareowners receiving one share of WK Kellogg Co common stock for every four shares of Kellanova common stock held as of the close of business on the record date of September 21, 2023.

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