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This basically means Rotten using it's dumbass "evaluating system" a movie which got reviews ranging from 4.5 to 6 out of 10 can get a 100% "tomatometer" if Rotten thinks all those reviewers liked the movie while another movie which also got 4.5 to 6 out of 10 can get a 0% "tomatometer" if Rotten thinks all those reviewers disliked the movie.
- Is the Rotten Tomatoes user score fake? : r/flicks - Reddit
They can, and most definitely have, ginned scores around,...
- Is the Rotten Tomatoes user score fake? : r/flicks - Reddit
An Audience Review is a review of a film or TV show that has been submitted by a Rotten Tomatoes user. A User Rating is a star rating given by a Rotten Tomatoes user through a star-rating mechanism.
- A PR firm paid critics to goose reviews of 2018 Daisy Ridley drama Ophelia.
- The Economy of Rotten Tomatoes
By Alex Stedman
Updated: Sep 7, 2023 6:54 pm
Posted: Sep 6, 2023 10:02 pm
While film and television reviews aggregator Rotten Tomatoes has come under scrutiny by filmmakers like Martin Scorsese before, a new report doubles down on why consumers may want to think twice before taking a recommendation from the website.
In an in-depth report published earlier today, Vulture uncovered a scheme from a PR firm called Bunker 15 to goose reviews for 2018 Daisy Ridley drama Ophelia. After initial reviews came in, resulting in a disappointing 46% rating on Rotten Tomatoes (a movie is deemed “rotten” if falling short of a 60% rating), Vulture reports that Bunker 15 started paying lower-level critics on the website to post positive reviews for $50 a pop, essentially trying to manipulate the system. The firm also lobbied one critic to change their negative review to positive.
As it turns out, the scheme worked and the money followed: Ophelia jumped up to a 62% rating, scoring that coveted “fresh” label, and the next month, IFC Films announced it acquired the film for distribution.
As the Vulture report notes, Rotten Tomatoes has become incredibly influential, both within the business of Hollywood and from the consumers’ perspective. When it comes to the former, the example of Ophelia is a fitting one; when films debut at festivals like Sundance, as Ophelia did, companies monitor their reception to evaluate whether or not they should acquire those movies for distribution. Whether they’re prioritizing commercial appeal or potential awards glory, how critics and other viewers respond out of those initial screenings isn’t without importance.
And as for consumers, that’s a little more obvious. For some, a Rotten Tomatoes score could make or break a decision to head out to the movie theaters or pay for a rental. While a “fresh” or “rotten” score isn’t everything, many look to the percentage to get a quick idea of how they should spend their money.
"Rotten Tomatoes is something the studios can game. So they do.
“
To be clear, Rotten Tomatoes and other critic aggregators like Metacritic aren’t to blame for the reviews themselves. But a “fresh” or “rotten” label can be an important one for a film, meaning it’s easy to see why this sort of thing could happen. What this new report sheds light on is how unfortunately easily the system can be manipulated.
Filmmaker Paul Schrader puts it a little more bluntly later in the Vulture report: “The studios didn’t invent Rotten Tomatoes, and most of them don’t like it. But the system is broken. Audiences are dumber. Normal people don’t go through reviews like they used to. Rotten Tomatoes is something the studios can game. So they do.”
Sep 8, 2023 · Read: Film Review: Ophelia – beyond the manic pixie drown girl. There is a certain irony to the situation, given that when founder Patrick Lee started Rotten Tomatoes in the 90s, he did so because he was angry at publications printing full-page movie ads ‘with good quotes about it, regardless of whether the movie was actually good or not.’
- Silvi Vann-Wall
- 2 min
They can, and most definitely have, ginned scores around, deleting real reviews, allowing hordes of bot reviews, ultimately arriving at whatever number they want. I used to love the site, mostly for the critical reviews, user reviews are always useless, but those too have become consumed by big business and now professional critics are little more than a form of marketing.
Sep 6, 2023 · The PR firm, named Bunker 15, is said to pay as much as $50.00 for a single Rotten Tomatoes review. The payments, which aren’t typically disclosed, are usually given to obscure critics who ...
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Feb 7, 2024 · The producers hired Bunker 15, hoping to push the film’s 35 reviews linked on Rotten Tomatoes up to 40, which is the minimum number of reviews for a limited-release title that qualifies a ...
