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Sep 24, 2021 · Negotiations went past midnight, lasting more than 12 hours. The meeting ultimately ended with a multimillion-dollar commitment from Zeitz and Puma, and a verbal agreement from Richard and Serena Williams. “I could have signed with any sports brand, but this was the most promising and felt right for me.” — 16-year-old Serena Williams in 1998
- Aaron Dodson
- About
- Best Finishes at Each Grand Slam
- Style of Play
- Sponsors
- Previous Sponsors
- Serena Williams’ Business Ventures and Investments
- Serena Williams’ Significant Records
- Serena Williams’ Notable Charity Work
- Serena Williams’ Rivalry
Making her professional debut in 1995 at a tender age of 14, Serena Williams marked her arrival at the big stage by winning her first Tier 1 title after defeating Steffi Graf in the Evert Cup final in 1999. In the same year, she also won her first Grand slam title and became the second African-American woman to win a Grand Slam title. Known for her...
Australian Open: 2003, 2005, 2007, 2009, 2010, 2015, 2017 French Open: 2002, 2013, 2015 Wimbledon: 2002, 2003, 2009, 2010, 2012, 2015, 2016 US Open: 1999, 2002, 2008, 2012, 2013, 2014
Serena Williams is a baseline player who loves to dictate the play from the back of the court. Her style can be summarised in one word: “strength”. Her forehand is considered to be the most powerful shot in women’s tennis. Williams is well known for her damaging serves and holds a record for most aces in a tournament: 102 during her title-winning r...
Nike
After winning her first six Grand Slam titles with Puma, Serena Williams was offered a five-year endorsement deal from Nike in 2004 worth about US$40 million. The contract also included a three-year extension period, while it was reported that the initial US$40 million sum could rise to as much as US$55 million due to certain performance-based incentives. Since then, Nike has been the sportswear partner for Serena and the pair have committed to numerous deals for undisclosed amounts.
Wilson
Unlike some of the other brands to feature on this list, Serena has been associated with the Chicago-headquartered brand throughout her career. In 2017, Wilson launched Wilson Blade SW104, a signature golden racquet designed especially for Serena Williams.
Gatorade
Serena is a consumer and a “lifetime partner” of the Chicago-headquartered American sports-themed beverage and food products brand. She has featured in multiple ad campaigns, including the Gatorade Goat Camp in 2020. She has also designed a limited-edition bottle as part of Gatorade’s Gx customisable hydration line.
Puma
The German company was one of Serena’s first sponsors. Their partnership began in 1998 when Serena signed a US$12m endorsement deal with the brand. But after five years with the brand, during which she also won six Grand Slams, in 2003, she signed a long-term contract with Nike that paid her around US$40 million on her initial five-year deal.
Aston Martin
In June 2015, Serena signed a contract with the British luxury automobile brand as its Chief Sporting Officer and was spotted at one of the F1 events in 2017 with the Aston Martin F1 team. However, following the birth of her child and nearing a return to court action, the then-36-year-old broke her ties with the British automobile company to join hands with Lincoln Motors, a Ford-owned luxury carmaker.
Berlei
Serena’s association with the lingerie brand dates back to the 2006 Australian Open. She has been one of its brand ambassadors since late 2013 and has been a part of multiple ad campaigns. In 2016, when the Aussie lingerie-meets-sportswear company made its stateside debut at Macy’s in New York City, Serena was on hand to celebrate the occasion. Speaking on her long association with the brand, she said: “As my tennis regime includes tons of high performance exercises, I’m always running, bounc...
Bitski
Serena Williams, alongside Jay-Z, has invested US$19m in an NFT (Non-Fungible token) start-up called Bitski. Bitski is an NFT marketplace with a purpose of simplifying the process of creating, buying and selling NFTs.
Serena Ventures
Williams founded a venture capitalist firm in 2014. The venture firm has invested in over 30 companies with a market capitalisation of US$12 billion. Below are some brands that have received investments through Serena Ventures:
She has a winning percentage of 82.86% at year-end championships.She shares a record with Steffi Graf for 186 consecutive weeks as World No.1.She has won 106 match wins at the US Open.She has won 92 matches at the Australian Open.In 2008, the Serena Williams Foundation helped build the Serena Williams Secondary School in Matooni, Kenya.In response to the 2010 Haiti earthquake, Serena Williams, alongside other tennis stars, decided to organise a charity event for the victims of the disaster.Serena started an annual charity run called “The Serena Williams Ultimate Fun Run” in 2014. All proceeds from the event go to the Serena Williams Fund, a foundation aimed to help victims of violenc...After winning the ASB Classic in 2020, Williams donated her entire winnings of around US$43,000 to the Australian Bushfire Relief Fund.Serena’s intimidating style of play has dominated anyone who has played against her. A select few players have come close to winning more head-to-head duels than her but haven’t quite managed to. One of Serena’s fiercest opponents is her sister Venus, who has crossed paths with Serena 31 times on the professional stage, winning only 12 matches. The...
- Rahul Saha
Aug 31, 2023 · Pampers. Audemars Piguet. JP Morgan Chase. Beats by Dre. Wilson Tennis Racquets. The Gatorade Company. Nike. Serena Williams is a well-known figure in sports and marketing, and her work with brands has left a lasting mark. Serena's advertising journey reflects her many sides, from her long-lasting relationship with Nike, which stands for ...
- Writer
Oct 19, 2022 · Williams signed a deal worth $60 million with the brand. She has connections even today. However, her sister also signed a deal with Reebok the same year, but it was far less than the younger sister. Nevertheless, after American star Andre Agassi, she was the only person to have achieved such a feat, and that too at a young age.
Aug 11, 2022 · With so many dollar signs surrounding her off the court, Serena’s own record $94.6 million in career prize money can almost feel like an afterthought. Throughout her Hall of Fame career, she has ...
Dec 6, 2021 · Venus (L) and Serena Williams at the 1999 US Open. Venus Williams made headlines across the globe as a 15-year-old after signing a record eight-figure deal with Reebok. She had been on the Tour a ...
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Nov 30, 2022 · Serena Williams bagged Puma as her first major brand deal. Serena Williams ' numerous achievements have made her a household name all over the world. She also frequently found a way to intertwine ...
